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In what it describes as a first in the industry, fitness software provider Hapana has today announced the launch of an in-app group challenge capability.

Developed in partnership with Strong Pilates, the innovation is enabling the launch of their inaugural challenge, ‘Feel Strong’, running from 26th February to 26th March before beingrolled out globally on a to-be-announced date.

Empowering Brands and Engaging Members
The Hapana challenge capability empowers fitness brands and franchises with two options for initiating challenges: a fixed start date perfect for group settings, and a purchase-based start ideal for individual enrolments. Brands can set custom workout goals, defining duration, objectives, and metrics. Additionally, deep linking of banners and content distribution based on challenge stages allows for targeted engagement with members.

Members will benefit from dedicated screens detailing their overall progress, visualized with clear and engaging graphics. They can track challenge metrics, countdowns, and daily targets, and share their achievements across various social media platforms, fostering a sense of community and accomplishment.

Addressing Market Needs and Building Strong Partnerships
Commenting on the launch, Hapana founder and Chief Executive, Jarron Aizen advised “challenges are essential for boutique and group fitness studios, fostering engagement and member retention.

"Existing software solutions haven't kept pace with evolving market dynamics, and Hapana is here to bridge that gap. We are proud to offer the best member app in the market, continuously innovating while other providers lag behind. Our strong partnership with STRONG Pilates exemplifies this commitment to delivering cutting-edge solutions."

Aizen noted "the customer experience is paramount to us. While we excel in providing workouts, programs, and in-gym technology, a user-friendly and visually appealing platform is crucial. The challenge app, with the potential to engage thousands of members simultaneously, empowers them to track their progress, hold themselves accountable, and stay motivated - not just for challenges, but also for trials and overall fitness goals. This fosters a sense of community for our customers, ultimately driving member conversion."

Michael Ramsey, Co-founder of STRONG Pilates, echoed this sentiment, adding "Hapana’s challenge capability is game changing for our business, and we are incredibly grateful to the Hapana team for delivering this innovative solution.

“The challenge app is not just a feature; it's a powerful tool to engage our members, welcome newcomers, and ultimately convert them into loyal members of the STRONG Pilates family."

Click here to contact Hapana via their entry in the Australasian Leisure Management Supplier Directory. 

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