AusLeisure

A new global venture to create an international ‘fitness data platform’, created by pioneering UK-based market researcher David Minton, has secured backing from the Vedere Ventures investment group.

The global fitness data platform, fitNdata, that Minton, the founding Director of The Leisure Database Company, plans to launch will combine real-time supply data with consumer fitness data to offer a series of services enabling solutions and insights for global clients.

Minton says little is currently known about the number of fitness properties worldwide and fitNdata will create a “new fitness data platform” to spot trends and answer questions that will inform business case planning.

This investment marks the sixth deal in the past four years for Vedere Ventures - a mergers and acquisitions advisory and boutique private equity firm focusing on the fitness and technology space - with a portfolio including companies such as Motosumo, EcoFit Networks, VertiMax, Fitness24Seven Thailand and Textey.

Vedere Ventures Chief Executive, Bryan O’Rourke commented “big data will transform the fitness industry in the years to come. It feels great to help make a positive impact."

O'Rourke has guided over 40 financial and strategic transactions in his career, which began in the food industry where he became Chief Financial Officer of a large global franchise and hospitality conglomerate.

O'Rourke also serves on the board of directors of International Health, Racquet & Sportsclub Association (IHRSA) and serves as Chairman of the Fitness Industry Technology Council.

O'Rourke’s partner in Vedere, Robert Dyer added “our group understands the increasing value of insights that will come from big data. Our efforts support initiatives that will make a big difference for our industry."

Commenting on O'Rourke's involvement and investment, Minton went on to say "Bryan O'Rourke stands out as a 'super-forecaster' for our industry and one of the few who can see how data and technology will impact society at large and the fitness industry directly.

“His support is a wonderful endorsement for our vision, and I know Bryan and his partners will be able to help drive new revenue models resulting from the fitness data economy."

fitNdata will be sharing more information at its global premiere during the IHRSA Convention, to be held at the Omni Hotel, San Diego, USA on 19^th March 2020

For more information go to www.vedereventures.com and www.bryankorourke.com

The Leisure Database Company’s website can be viewed at www.leisuredb.com

Lower image shows Vedere Partners Robert Dyer and Bryan K. O'Rourke

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