Latest News

Back to Latest News back

 

Fitness and Lifestyle Group expands links with media agency PHD

Fitness and Lifestyle Group expands links with media agency PHD
November 25, 2019

The Fitness and Lifestyle Group (FLG) has expanded its relationship with Sydney-based media agency, to include more of the company's brands across Australia and New Zealand.

With PHD having won the consolidated Fitness First account last year, their expanded remit will now include other Fitness and Lifestyle Group (FLG) brands: Goodlife Health Clubs, Arena Fitness, HYPOXI, Jetts Australia and Jetts New Zealand, Barry’s Bootcamp, Zap Fitness 24/7 and the Kubofit app.

Spark Foundry previously handled media for Goodlife, Arena, and Hypoxi, while PMG will retain the account for Loup, another of the group’s brands.

Explaining the expansion, FLG Chief Customer Officer, Kristin Carlos stated “PHD was appointed based on their expertise in strategic planning and optimisation of a house of brands portfolio.

“They were also perfect fit from a cultural point of view and we are really looking forward to a long term partnership with them.”

PHD Business Director, Lucas Higgins, added that the team is “looking forward to building on this existing relationship and working with Asia Pacific’s leading health and wellness group”.

He advised “as a data-driven performance media team we are utilising leading digital data and tech solutions such as Salesforce Marketing Cloud to help FLG activate their demand generation and we’re driving best practice across their group."

Earlier this year, PHD Managing Director, Mark Jarrett told AdNews “Fitness First has been a fantastic partner to have over the last 18 months, we’re extremely pleased to be extending this relationship across the FLG group. Our focus on delivering smarter thinking for our existing clients has really shone through in this expansion of our remit.”

Image: Barry's Bootcamp.

Related Articles

4th July 2019 - Barry’s Bootcamp looks to Melbourne club opening

27th June 2019 - Owner looks for $1 billion plus sale of Fitness and Lifestyle Group

17th June 2019 - Goodlife ambassador Emily Skye introduces new Ignite exercise program

21st March 2019 - Hollywood actor Chris Hemsworth takes up Fitness and Lifestyle Group stake

9th March 2019 - Debitsuccess delivers 12% increase in revenue to Goodlife’s rebranded former Go Health clubs

4th March 2019 - ACCC penalises Fitness First for excessive surcharging on member payments

29th January 2019 - Report suggests Fitness and Lifestyle Group buys CMG Asia for $200 million

25th November 2018 - Barry’s Bootcamp opens second Australian gym in Sydney CBD

28th September 2018 - Fitness First announces foundation partnerships with NRL Women’s Premiership and Touch Football Australia

19th April 2018 - Jetts announces Asian gym expansion

15th March 2018 - Fitness First announces new digital experiences to motivate members

5th January 2018 - Fitness and Lifestyle Group acquires Tasmanian-based Zap Fitness

27th October 2017 - Fitness and Lifestyle Group acquires Go Health Clubs

6th September 2017 - Jetts Fitness quietly passes 10 year operational milestone

12th October 2015 - Goodlife takes Hypoxi weight loss studio concept to North America

30th July 2010 - PhD Scholarship for Fitness Study


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

GREENEDESK

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

Ungerboeck Software

As of February 2023, Ungerboeck Software has rebranded as Momentus Technologies.

read more

Entertainment / Events / Hospitality / Technology / Venues

 
 

GymMaster

Contact: Australia: (+61) 1800 849 001 New Zealand: (+64) 3 668 5727 International: (+1) 415 915 0375

read more

Fitness / Recreation / Technology

 
 

Clubworx

Switch to smarter fitness management software with Clubworx based in Australia that enables fitness businesses to start or grow their business with ease. - all in one place from anywhere in the…

read more

Fitness / Recreation / Technology / Wellness

 
 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business