Fitness and Lifestyle Group expands links with media agency PHD

November 25, 2019

The Fitness and Lifestyle Group (FLG) has expanded its relationship with Sydney-based media agency, to include more of the company's brands across Australia and New Zealand.

With PHD having won the consolidated Fitness First account last year, their expanded remit will now include other Fitness and Lifestyle Group (FLG) brands: Goodlife Health Clubs, Arena Fitness, HYPOXI, Jetts Australia and Jetts New Zealand, Barry’s Bootcamp, Zap Fitness 24/7 and the Kubofit app.

Spark Foundry previously handled media for Goodlife, Arena, and Hypoxi, while PMG will retain the account for Loup, another of the group’s brands.

Explaining the expansion, FLG Chief Customer Officer, Kristin Carlos stated “PHD was appointed based on their expertise in strategic planning and optimisation of a house of brands portfolio.

“They were also perfect fit from a cultural point of view and we are really looking forward to a long term partnership with them.”

PHD Business Director, Lucas Higgins, added that the team is “looking forward to building on this existing relationship and working with Asia Pacific’s leading health and wellness group”.

He advised “as a data-driven performance media team we are utilising leading digital data and tech solutions such as Salesforce Marketing Cloud to help FLG activate their demand generation and we’re driving best practice across their group."

Earlier this year, PHD Managing Director, Mark Jarrett told AdNews “Fitness First has been a fantastic partner to have over the last 18 months, we’re extremely pleased to be extending this relationship across the FLG group. Our focus on delivering smarter thinking for our existing clients has really shone through in this expansion of our remit.”

Image: Barry's Bootcamp.

4th July 2019 - Barry’s Bootcamp looks to Melbourne club opening

27th June 2019 - Owner looks for $1 billion plus sale of Fitness and Lifestyle Group

17th June 2019 - Goodlife ambassador Emily Skye introduces new Ignite exercise program

21st March 2019 - Hollywood actor Chris Hemsworth takes up Fitness and Lifestyle Group stake

9th March 2019 - Debitsuccess delivers 12% increase in revenue to Goodlife’s rebranded former Go Health clubs

4th March 2019 - ACCC penalises Fitness First for excessive surcharging on member payments

29th January 2019 - Report suggests Fitness and Lifestyle Group buys CMG Asia for $200 million

25th November 2018 - Barry’s Bootcamp opens second Australian gym in Sydney CBD

28th September 2018 - Fitness First announces foundation partnerships with NRL Women’s Premiership and Touch Football Australia

19th April 2018 - Jetts announces Asian gym expansion

15th March 2018 - Fitness First announces new digital experiences to motivate members

5th January 2018 - Fitness and Lifestyle Group acquires Tasmanian-based Zap Fitness

27th October 2017 - Fitness and Lifestyle Group acquires Go Health Clubs

6th September 2017 - Jetts Fitness quietly passes 10 year operational milestone

12th October 2015 - Goodlife takes Hypoxi weight loss studio concept to North America

30th July 2010 - PhD Scholarship for Fitness Study

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