AusLeisure

Following its first Australian opening in Surry Hills, global fitness chain Barry’s Bootcamp has opened its second Sydney facility, a 822 metre² space in the city’s Martin Place.

Twice the size of its first Sydney facility, the new club offers 57 spots per session in classes that vary depending on the day of the week.

With high intensity interval training its core product, each day the sessions at Barry’s Bootcamp focus on a different muscle group, carefully pairing opposing muscle groups to ensure your body has a perfectly balanced workout and proper time for recovery. Classes take place in Barry's signature Red Room, an immersive and motivating atmosphere for 55 minutes of exercise designed to burn up to 1000 calories.

The fit-out features Barry’s signature red lighting - designed to compliment skin tones and make clients look their best - along with its acclaimed Fuel Bar for rejuvenating post-workout protein smoothies, an integrated stretch area, fully equipped change room facilities and an ever-changing collection of Barry’s branded performance wear and athleisure along with brands such as Lululemon and Nimble Activewear available for purchase.

Founded by fitness instructor Barry Jay in 1998, the company remained a small, domestic concern until 2015, when current company Chief Executive Joey Gonzalez - who began as a Barry's trainer - helped it secure private equity funding.

Now, the brand has a presence in eight countries, and will open its 50th gym before the end of 2019.

Gonzalez says Australia has been a key part of the company’s growth for some time, explaining “as expensive and crowded as the fitness landscape is here in Australia, there are relatively few options for consumers who want a premium product.

"When you compare our 360-degree offering to what people here are used to, it quickly becomes very compelling."

That offering includes spacious and premium changing rooms with Oribe shower products and free lockers and towels.

At $36 for a single session, Barry’s visits are not cheap, but Gonzalez says it doesn't need to be, adding “when we did a survey, the top two industries our clients worked in were fashion and finance.”

In Australia, the brand rights to Barry's are owned by the Fitness and Lifestyle Group.

Images courtesy of Barry's Bootcamp.

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