Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…read more
Fitness First announces foundation partnerships with NRL Women’s Premiership and Touch Football Australia
The Fitness and Lifestyle Group-owned Fitness First is to become a foundation partner of the inaugural NRL Holden Women’s Premiership and Touch Football Australia in a new multi-year deal.
The partnership will see all NRL Women’s contracted players and select Touch Football Australia representatives provided with access to Fitness First clubs throughout Australia for the next two years.
NRL General Manager of Commercial & Digital Strategy, Todd Hewitt welcomed Fitness First to the NRL corporate partner family, commenting “it’s fantastic to partner with a brand that is so active in promoting female sports participation and member experience.”
Touch Football Australia Chief Executive Steve Mitchell added “touch football has an even gender split and we are really excited by the benefits that both our female and male athletes will realise from the partnership.”
In addition, a number of co-marketing opportunities have been agreed and certain players will have the chance to undertake work experience and personal training development at Fitness First facilities.
The Fitness First brand will feature at NRLW major events and through both NRL.com and Touch Football Australia digital and social channels.
Explaining the rationale behind the deal Fitness First General Manager, David Aitchison advised “with less than one in five Australian teenagers getting the recommended physical activity a day, and girls being twice as likely as boys to be inactive, it’s important we work with organisations such as the NRL to inspire girls to move.”
The Fitness First partnership follows Holden, Harvey Norman and Rebel Sport as foundation partners of the NRL Holden Women’s Premiership.
The inaugural NRL Holden Women’s Premiership Final kicks off Sunday 30th September at 1:35 pm with the Brisbane Broncos taking on the Sydney Roosters at ANZ Stadium.
The Holden Women’s Premiership has been a resounding success to date with over onem viewers across Nine, Fox and the Telstra live stream through three rounds, whilst 58,000 fans have been in attendance.
Lower image shows David Aitchison.
20th September 2018 - NRL advises of rise in rugby league participation through 2018
22nd June 2018 - Rugby league women ready for first State of Origin
27th March 2018 - Strategic Plan launched to guide the future of rugby league
15th March 2018 - Fitness First announces new digital experiences to motivate members
27th October 2017 - Fitness and Lifestyle Group acquires Go Health Clubs
28th July 2017 - Touch Football looks to develop footprint in China
26th April 2017 - Fitness First Australia to introduce GymSales Prospect Manager
13th April 2017 - NRL renews efforts to promote women’s rugby league in NSW and Queensland
2nd December 2016 - ACCC will not oppose Quadrant’s Fitness First acquisition
25th October 2016 - Fitness First clubs to begin 24/7 operations
28th August 2015 - Record growth in women’s rugby league
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…read more
The P.A. People is a specialist contractor in the areas of Sound Reinforcement, Performance Lighting, Audio Visual Systems, Video and Communications. Over the past 40 years we have developed a…read more
We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!