Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
Fitness First announces foundation partnerships with NRL Women’s Premiership and Touch Football Australia
The Fitness and Lifestyle Group-owned Fitness First is to become a foundation partner of the inaugural NRL Holden Women’s Premiership and Touch Football Australia in a new multi-year deal.
The partnership will see all NRL Women’s contracted players and select Touch Football Australia representatives provided with access to Fitness First clubs throughout Australia for the next two years.
NRL General Manager of Commercial & Digital Strategy, Todd Hewitt welcomed Fitness First to the NRL corporate partner family, commenting “it’s fantastic to partner with a brand that is so active in promoting female sports participation and member experience.”
Touch Football Australia Chief Executive Steve Mitchell added “touch football has an even gender split and we are really excited by the benefits that both our female and male athletes will realise from the partnership.”
In addition, a number of co-marketing opportunities have been agreed and certain players will have the chance to undertake work experience and personal training development at Fitness First facilities.
The Fitness First brand will feature at NRLW major events and through both NRL.com and Touch Football Australia digital and social channels.
Explaining the rationale behind the deal Fitness First General Manager, David Aitchison advised “with less than one in five Australian teenagers getting the recommended physical activity a day, and girls being twice as likely as boys to be inactive, it’s important we work with organisations such as the NRL to inspire girls to move.”
The Fitness First partnership follows Holden, Harvey Norman and Rebel Sport as foundation partners of the NRL Holden Women’s Premiership.
The inaugural NRL Holden Women’s Premiership Final kicks off Sunday 30th September at 1:35 pm with the Brisbane Broncos taking on the Sydney Roosters at ANZ Stadium.
The Holden Women’s Premiership has been a resounding success to date with over onem viewers across Nine, Fox and the Telstra live stream through three rounds, whilst 58,000 fans have been in attendance.
Lower image shows David Aitchison.
20th September 2018 - NRL advises of rise in rugby league participation through 2018
22nd June 2018 - Rugby league women ready for first State of Origin
27th March 2018 - Strategic Plan launched to guide the future of rugby league
15th March 2018 - Fitness First announces new digital experiences to motivate members
27th October 2017 - Fitness and Lifestyle Group acquires Go Health Clubs
28th July 2017 - Touch Football looks to develop footprint in China
26th April 2017 - Fitness First Australia to introduce GymSales Prospect Manager
13th April 2017 - NRL renews efforts to promote women’s rugby league in NSW and Queensland
2nd December 2016 - ACCC will not oppose Quadrant’s Fitness First acquisition
25th October 2016 - Fitness First clubs to begin 24/7 operations
28th August 2015 - Record growth in women’s rugby league
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…read more
Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!