AusLeisure

Fitbit has today announced that one of Japan’s biggest medical database providers, JMDC, will be the exclusive distributor of Fitbit Premium - Fitbit’s paid membership service - for enterprise customers ((payers, companies focusing on corporate wellness, and private insurers) in Japan. 

JMDC has offered Fitbit devices (trackers and smartwatches) to its enterprise customers since 2016, and will offer Fitbit Premium to its enterprise customers in Japan starting today.

Fitbit Premium provides personalised, actionable guidance to help people move more, sleep better and eat well. Premium membership includes customised programs, advanced analytics, personal insights, workouts, new challenges, new key health metrics, health reports and more – all in one place in the Fitbit app.

Fitbit Premium will also be offering localised programs in Japanese for sleep, nutrition and mind-fullness from partners like Asken, Croix and Neurospace. Fitbit Premium has already reached more than 500,000 paid subscribers in less than a year since launch.

According to Japan Ministry of Health, Labour and Welfare, Japan continues to see healthcare expenditure reach record highs, with an estimated $US 385.9 billion spent in 2018 to support a rapidly aging population. Japanese employers pay a significant portion of these healthcare costs and, in response, many companies have stepped up their efforts to improve workplace health and wellness, with strong support and recognition from the government.

Fitbit Vice President of International Health Solutions & General Manager, Steve Morley notes “in recent years, Japanese organisations have become increasingly dedicated to improving the health and well-being of their employees and members, and Fitbit’s innovative wearables and supportive global community make us a natural partner to help enterprise customers achieve these goals.

“Through our work with a strategic partner like JMDC and our network of distributors, we have made important strides towards making health and wellness more accessible and achievable for everyone in Japan. By expanding our enterprise partnership with JMDC to include Fitbit Premium, we will be able to offer extra motivation and support to help drive positive health outcomes for even more people.”

JMDC President and Chief Executive Matsushima Yosuke added “I am truly grateful to have been able to enter this partnership with Fitbit, a world-leading company in the field of wearable devices.

“With corporate wellness ‘Kenko-Keiei’ growing in Japan, we are now able to provide more sophisticated wearable solutions than ever before. We will continue to contribute to the promotion of personal health, and at the same time, we will continue to develop further solutions using the insights accumulated through wearable devices and offerings such a Fitbit Premium.”

Fitbit was first introduced in Japan in 2014, and today Fitbit works with nearly 300 Japanese enterprise customers across a wide range of industries to provide health and wellness solutions that help drive meaningful engagement, better health outcomes, and positive returns for employers, health insurers, and payers.

Historically, JMDC has focused on the health promotion business for health insurance association clients, however, JMDC plans to enhance its provision of services that focus on aspects such as exercise, sleep, meditation, preventive mental health, in the corporate wellness field with Fitbit Premium. Fitbit Premium will be a core service offering for JMDC’s enterprise customers. This partnership will greatly expand its business in the field of health management for its corporate clients.

Interested organisations are invited to pre-register their interest by contacting fitbit.jmdc.co.jp

Image: Fitbit Premium in Japan courtesy Business Wire

Related Articles

15th November 2020 - Health2Sync study reveals benefits of fitbit wearable device integration with diabetes care

2nd November 2019 - Google acquires Fitbit in US$2.1 billion deal

14th September 2019 - World-first sees Fitbit integration into Singapore’s public health program

10th March 2019 - Fitbit adds new products to its wearable technology portfolio

12th April 2016 - Tennis Australia announces Fitbit as new Cardio Tennis partner

8th January 2016 - FitBit sued over claims of misleading heart rate tracking

17th March 2014 - Technogym announces Fitbit integration

19th November 2013 - Fitbit launches new pink Fitbit Flex

25th January 2013 - Fitbit to launch new wristband activity tracker

2nd July 2012 - Fitbit launches technology products in Australia

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.