Cheapest AFL tickets for 2019 season to rise for the first time since 2014

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Cheapest AFL tickets for 2019 season to rise for the first time since 2014

February 18, 2019

Marketing / Sport / Ticketing / Venues /

The AFL has confirmed that cost of the cheapest tickets to 2019 season fixtures will rise for the first time in five years.

While clubs will retain the power to set their own reserved seat prices, adult general admission tickets have increased to $27, up $2 while childrens tickets are up to $6 and concession tickets $18, an increase of $1 each.

However, as reported by AFL.com.au the popular Sunday Funday initiative will continue in 2019, with children allowed in to Sundays games across the country for free.

The League confirmed clubs would maintain a lot of flexibility with most ticket pricing remaining in the hands of the home team.

AFL spokesperson Jay Allen advised “clubs, in conjunction with their home venues set the reserved seat prices for their matches in the home and away season. We all share in the responsibility of making the games as enjoyable, affordable and accessible for footy fans across the season.

"It is the first time since 2014 general admission tickets have seen any increase."

While the AFL has capped pricing for blockbuster games such as Anzac Day’s Collingwood-Essendon clash, the League will continue with its dynamic ticketing policy, allowing clubs to increase or decrease the cost of reserved seats depending on demand for any particular match.

Previously the model has seen clubs free to increase prices by up to $3 at a time on as many as four occasions in the lead-up to headline games, in a bid to drive fans to buy seats to headline matches early.

The AFL has always claimed that pricing for its dynamic ticketing is "favourable" to fans.

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