Latest News

Back to Latest News back

 

BH Fitness and Southern Fitness Wholesale partner to supply Australian market

BH Fitness and Southern Fitness Wholesale partner to supply Australian market
July 15, 2021

Leading international fitness equipment distributor BH Fitness has announced a partnership with Southern Fitness Wholesale to offer the Australian market a collection of fresh and new products, with a wide range of cardio, strength, indoor cycling and functional training equipment, ranging from premium options to others that are more versatile.

A well-known European manufacturer that belongs to the long-standing BH Group, BH Fitness has over 30 years of experience in the industry and is a the prominent fitness equipment distributor in over 120 countries.

Introducing the joint endeavour, Tony Griffin, Chief Executive of Southern Fitness Wholesale, stated “we are in no doubt that the quality of BH Fitness' technology products and solutions are the perfect fit for a market as dynamic as Australia.”

Iñigo Salinas, the Asia-Pacific Marketing Manager of the Spain-based company, noted “our value proposition is based on three cornerstones: a high-quality product, connectivity and technology.

“We have proprietary software to manage users and facilities called GYMLOOP, which is integrated with our cardio, strength and indoor cycling equipment, allowing us to offer our Australian customers a set of tools - routine management, class booking, gamification - that help to increase their retention rates and optimise the management of their fitness centres”.

The Spanish brand, which has a strong network of subsidiaries and distributors across the world, is confident about deploying its knowledge and technology in the Australian professional market, by delivering the winning formula that has made it a key player in Europe, America, the Middle East and Asia.

As Salinas went on to say “BH Fitness has an important role to play in the Australian professional market, providing solutions that are suitable for fitness centres, and also in markets where we have very attractive propositions that have been tried and tested, such as hospitality, corporate and residential markets.”

In a significant development this year, the brand signed a sponsorship agreement with Atlético Madrid football club, recently crowned champions of the Spanish La Liga soccer league, and upgraded the equipment in the club’s training facilities with its premium MOVEMIA range, especially designed for high performance in sports and the most demanding facilities.

Griffin added “we are delighted to have a European brand of the calibre of BH Fitness in our portfolio, offering us a huge range of options for the various markets that we are targeting.’

Griffin concluded “in the coming weeks, we will be opening two showrooms in Sydney and Adelaide, where our customers will be able to experience the high quality, design and technology offered by BH Fitness.”

BH Fitness are based in the northern Spanish city of Vitoria.

Click here to contact BH Fitness via the Australasian Leisure Management Supplier Directory. 

Related Articles

5th July 2021 - Nominations open for 2021 Fitness Industry Awards

1st July 2021 - Fitness and Lifestyle Group sign with Airlock Digital to protect against cyber attacks

6th July 2021 - Fitness Australia registered members gain access to Bupa health fund benefits

26th May 2021 - Les Mills International shares advice on ways clubs can convert digital fitness fans into members

20th May 2021 - FIBO becomes a member of ‘Exercise is Medicine’ initiative

18th March 2021 - A third of global gym members unlikely to return to clubs after COVID vaccine

12th March 2021 - Fitstop reaches 10,000 member landmark

11th February 2021 - ActiveXchange market intelligence shows members quick to cancel unused memberships

16th November 2020 - Viva Leisure continues expansion with 91st facility opening and record membership numbers

6th November 2020 - Australian gymgoers spend an average of $79 a month on memberships

19th October 2020 - Reopened fitness clubs see more than two-thirds of members return

23rd March 2018 - Ticketek backs Real Madrid ‘experience’ premiere in Melbourne

18th February 2015 - Victoria University teams up with Real Madrid to deliver masters program in sport management


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Intelligenz

Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology

 
 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues

 
 

Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

AlphaFit

AUSTRALIAN MADE. FIT FOR PURPOSE. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business