SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with sport…read more
Basketball Australia announces new Executive General Manager Commercial
Patrick Moloughney has been named as Basketball Australia’s new Executive General Manager Commercial commencing in the role on Monday 16th August.
With over twenty years’ experience in sponsorship and sport broadcasting across multiple mediums, Moloughney understands the importance of connecting brands and fans with relevance.
Basketball Australia Chief Executive, Matt Scriven notes “basketball is experiencing unprecedented growth in participation numbers and with the Boomers success at the Olympics medalling for the first time it’s the opportunity for us to expand our commercial partnerships.
“Basketball is an exciting prospect for partners, it’s an equal sport for men and women, it’s international, participation growth is strong and the fanbase for our national teams has never been higher. With viewership of the Boomers games topping two million per game in Tokyo all eyes are firmly on basketball.”
Moloughney comes to basketball with an incredible understanding of the sports industry and creating meaningful partnerships that deliver value. In his near fourteen years at Seven and Seven West Media working as the Network Director of Sport Sales and Sports Sales Manager, Moloughney worked on key sports including Olympics, Australian Open Tennis, AFL, NRL and Cricket. Moloughney was responsible for leading the commercialisation of all sport programming.
Moloughney adds “I’m excited about the opportunities the sport of basketball represents with so many great assets including Aussie Hoops, 3x3 and the National Teams. The growth of basketball across all demographics watching and playing provides an enormous opportunity for partners to join with us to reach this diverse audience.”
Moloughney has recently started a business called Second Half Sport and Entertainment and remains a Non-Executive Director of Ronald McDonald House Vic/Tas.
2nd July 2021 - Basketball Australia names Matt Scriven as new chief executive
13th June 2021 - Nike covers Hong Kong basketball court surface with grind materials
20th April 2021 - Basketball Australia announces new Executive General Manager appointment
8th April 2021 - Basketball Australia announces interim Chief Executive appointment
3rd April 2021 - Basketball participation surges in West Australia
25th March 2021 - Auckland Council delivers upgrades to basketball courts and playspaces
7th March 2021 - Mackay secures Australian Junior Basketball Championships
26th February 2021 - Hills Basketball Association to manage Bernie Mullane Sporting Complex
28th January 2021 - Basketball Australia partners with SKINS
9th December 2020 - The Y NSW collaborates with Sydney Kings to develop community basketball
30th October 2020 - Basketball Australia broadcast deal gives WNBL significant exposure
19th October 2020 - Basketball Australia advises of intention to join redress scheme
22nd July 2020 - Darwin launches four new basketball facilities
27th March 2020 - Australia secures hosting of 2022 Women’s basketball World Cup
4th February 2020 - Basketball Australia and 3x3hustle launch new community program
19th December 2019 - University Basketball League to commence in 2020
27th September 2019 - Basketball court supplier partners with NBL to raise brand awareness
16th August 2019 - 3X3 basketball set to open on the Darwin Waterfront
18th July 2019 - Basketball Australia unveils new visual identity
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