NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…read more
Australian Census reveals cricket to be an increasing sporting choice for women and girls
The popularity of cricket among women and girls is continuing to grow according to figures released today as part of the Australian Cricket Census which shows that, in 2018/19, registered female participation grew by 14%, including 873 new girls’ teams taking the field.
With females now making up 30% of cricket participants in Australia, Kieran McMillan, acting Executive General Manager of Community Cricket at Cricket Australia, noted "in season 2018/19 we have seen participation in cricket grow in many areas of the game with an unprecedented 1.65 million Australians picking up a bat or ball this past season.
“Of particular significance, female participation has continued to grow in line with cricket’s long-term goal to be Australia’s leading sport for women and girls.
“With a world champion national team, and an action-packed and standalone Rebel Women’s Big Bash League and ICC Women’s T20 World Cup Australia 2020 coming up this summer, the opportunity to inspire the next generation of girls is huge.
“Another catalyst for the growth of the female game is Cricket Australia’s Growing Cricket for Girls Fund that has been supported over the past four years by the Commonwealth Bank.
“The Fund is a trailblazing initiative that has supported 99 community associations, 10 school sporting associations, 531 clubs and 111 schools develop girls’ teams or develop an all-girls competition since 2016."
In addition to the growth in female participation, cricket continues to diversify its appeal with increased involvement of Aboriginal and Torres Strait Islander people (up 6.4%), people from a multicultural background (up 9.2%) and people living with a disability (up 5.1%).
McMillan added "it is extremely encouraging to see Aboriginal and Torres Strait Islanders embrace the game in greater numbers, with cricket growing exponentially in Indigenous communities since 2013.
“293,290 multicultural players and 27,183 people living with a disability have made cricket as a sport of choice as the game broadens its focus on engagement, participation and positive social outcomes.”
Cricket now has a presence in 66% of primary schools across the country and over 965,000 children were involved in curriculum-aligned cricket programs of four or more weeks, an increase of 111,000 children from 2017/18.
McMillan considers “the introduction of new junior formats and a refreshed entry level program - Woolworths Cricket Blast - is in response to changing expectations of kids and parents and within an increasingly competitive landscape of recreation options.
“The environments for kids to learn and develop confidence need to be fun, inclusive and action-packed. We feel we’ve now got an offering that is based on sound research and will enable Australian cricket to strengthen its junior playing base and inspire more kids to join and stay in our game.
“The connection with the BBL and WBBL is also important so that there is a direct link between the colour and excitement of our popular domestic T20 leagues and the experiences at the local club.
“With over 2,800 Woolworths Cricket Blast centres and 80% of the 227 junior associations around the country offering modified formats, we have a strong platform for future growth.
“Almost one million kids participated in cricket in schools this year, assisting in the development of physical and social skills, as well as making friends along the way.
“A strong culture of cricket in schools is a great foundation for the future generation of players and that’s why we also help teachers by having a program that aligns to the school curriculum, making it easier for them to do their jobs."
About the Australian Cricket Census
The 2018/19 Australian Cricket Census is the 18th annual audit of Australian cricket participation. The Census has become an important measure for game development, setting targets and monitoring successes and trends for the long‐term enhancement of Australian cricket.
Click here for a detailed breakdown of the Australian Cricket Census.
Image courtesy of Cricket Victoria
30th April 2019 - Latest Ausplay survey shows gradual increase in physical activity
11th January 2018 - Cricket Australia and Milo end 25 year sponsorship of junior game
20th September 2017 - Cricket Australia reports record participation numbers
8th September 2017 - Cricket Australia plans expansion of BBL and women’s cricket
20th February 2015 - Eight teams announced for Cricket Australia Women’s Big Bash League
7th July 2014 - Cricket Australia advances national facility guidelines
30th August 2013 - Record numbers playing cricket
25th October 2012 - Cricket Australia confirms first woman board member
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…read more
HYPOXI® is one of Europe’s most successful health and weight loss studio concepts. It’s the first weight loss technology to incorporate exercise with advanced vacuum and…read more
Established in 1994, Ceramic Solutions has excelled at the supply and installation of swimming pool tiles and equipment for the pool and leisure industry, with a focus on the needs of end-users. …read more
Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…read more
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!