AusLeisure

The popularity of cricket among women and girls is continuing to grow according to figures released today as part of the Australian Cricket Census which shows that, in 2018/19, registered female participation grew by 14%, including 873 new girls’ teams taking the field.

With females now making up 30% of cricket participants in Australia, Kieran McMillan, acting Executive General Manager of Community Cricket at Cricket Australia, noted "in season 2018/19 we have seen participation in cricket grow in many areas of the game with an unprecedented 1.65 million Australians picking up a bat or ball this past season.

“Of particular significance, female participation has continued to grow in line with cricket’s long-term goal to be Australia’s leading sport for women and girls.

“With a world champion national team, and an action-packed and standalone Rebel Women’s Big Bash League and ICC Women’s T20 World Cup Australia 2020 coming up this summer, the opportunity to inspire the next generation of girls is huge.

“Another catalyst for the growth of the female game is Cricket Australia’s Growing Cricket for Girls Fund that has been supported over the past four years by the Commonwealth Bank.

“The Fund is a trailblazing initiative that has supported 99 community associations, 10 school sporting associations, 531 clubs and 111 schools develop girls’ teams or develop an all-girls competition since 2016."

In addition to the growth in female participation, cricket continues to diversify its appeal with increased involvement of Aboriginal and Torres Strait Islander people (up 6.4%), people from a multicultural background (up 9.2%) and people living with a disability (up 5.1%).

McMillan added "it is extremely encouraging to see Aboriginal and Torres Strait Islanders embrace the game in greater numbers, with cricket growing exponentially in Indigenous communities since 2013. 

“293,290 multicultural players and 27,183 people living with a disability have made cricket as a sport of choice as the game broadens its focus on engagement, participation and positive social outcomes.”

Cricket now has a presence in 66% of primary schools across the country and over 965,000 children were involved in curriculum-aligned cricket programs of four or more weeks, an increase of 111,000 children from 2017/18.

McMillan considers “the introduction of new junior formats and a refreshed entry level program - Woolworths Cricket Blast - is in response to changing expectations of kids and parents and within an increasingly competitive landscape of recreation options.

“The environments for kids to learn and develop confidence need to be fun, inclusive and action-packed. We feel we’ve now got an offering that is based on sound research and will enable Australian cricket to strengthen its junior playing base and inspire more kids to join and stay in our game. 

“The connection with the BBL and WBBL is also important so that there is a direct link between the colour and excitement of our popular domestic T20 leagues and the experiences at the local club.

“With over 2,800 Woolworths Cricket Blast centres and 80% of the 227 junior associations around the country offering modified formats, we have a strong platform for future growth.

“Almost one million kids participated in cricket in schools this year, assisting in the development of physical and social skills, as well as making friends along the way.

“A strong culture of cricket in schools is a great foundation for the future generation of players and that’s why we also help teachers by having a program that aligns to the school curriculum, making it easier for them to do their jobs."

About the Australian Cricket Census
The 2018/19 Australian Cricket Census is the 18th annual audit of Australian cricket participation. The Census has become an important measure for game development, setting targets and monitoring successes and trends for the long‐term enhancement of Australian cricket.

Click here for a detailed breakdown of the Australian Cricket Census.

Image courtesy of Cricket Victoria

Related Articles

30th April 2019 - Latest Ausplay survey shows gradual increase in physical activity

8th February 2019 - Sport Australia’s Kate Palmer says now is the time to stop talking about ‘women’s sport’

11th January 2018 - Cricket Australia and Milo end 25 year sponsorship of junior game

20th September 2017 - Cricket Australia reports record participation numbers

8th September 2017 - Cricket Australia plans expansion of BBL and women’s cricket

8th April 2017 - Cricket Australia looks to transform junior game to attract new participants

13th July 2016 - Cricket Australia announces $4 million backing for grassroots women’s cricket

20th February 2015 - Eight teams announced for Cricket Australia Women’s Big Bash League

7th July 2014 - Cricket Australia advances national facility guidelines

30th August 2013 - Record numbers playing cricket

25th October 2012 - Cricket Australia confirms first woman board member

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.