AFL to deliver live player data through stadium signage
The AFL is to introduce real time player data through in-stadium LED signage for fans at Melbourne’s Etihad Stadium and the MCG.
In a move designed to enhance the in-venue experience for fans, information from the AFL’s Telstra Tracker service is to be integrated into LED signage at the Melbourne venues.
The deal between Telstra, Champion Data and Dentsu Aegis Network sports and MKTG, will see fans informed of how fast and how far players are running throughout the game. Previously the data that has previously only been available via the AFL app and on the Channel 7 broadcast.
Introducing the technology, MKTG Managing Director Matt Connell explained “as a business dedicated to ‘making the moment mean more’, we jumped at the opportunity to work with Telstra and Champion Data to integrate live data from the match.
“For Telstra, it provides a meaningful brand alignment, and it takes Champion Data into another realm, ultimately improving the fan experience.”
Champion Data Director Chris Hume added “we continuously strive to innovate; to capture and deliver new sports data which enhances the fan experience. This unique and powerful partnership with Telstra and MKTG creates new insights, live in venues, which fans will access directly, as a game unfolds.
“This project creates a bridge between fans and athletes, where the digital and physical converge. It is another layer in the story and has the potential to become a permanent feature for sports fans around the world. This exciting project is a global first: no other sport delivers fans such a comprehensive view of live player tacking data.”
Live Telstra Tracker data will be shown to AFL fans during rounds 4 and 5, including tomorrow’s Anzac Day match between Collinwood and Essendon.
Images: Live Telstra Tracker data at the MCG (top) and via the AFL app (below).
29th November 2017 - GEMBA TO LAUNCH NEW DATA AND INSIGHTS DIVISION
17th September 2017 - SPORTS TRACKING AND ANALYTICS MARKET TO REACH US$15.5 BILLION BY 2023
3rd August 2017 - STUDY SHOWS GAMIFICATION INCREASES PARTICIPANT EXERCISE LEVELS BY 40%
17th April 2017 - INCREASING RECOGNITION OF THE VALUE OF STADIUM ADVERTISING
24th March 2016 - MCG OFFERS WORLD-CLASS CONNECTIVITY TO AFL FANS
12th June 2015 - OAMM REVEALS CONNECTED FAN EXPERIENCE TECHNOLOGY
25th March 2015 - GAME CHANGING TECHNOLOGY A WIN FOR FANS AT ETIHAD STADIUM
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…read more
BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…read more
SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…read more
JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…read more
About Priava's Technology - Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!