Latest News

Back to Latest News back

 

OAMM reveals connected fan experience technology

OAMM reveals connected fan experience technology
June 12, 2015

Leading sports and events digital signage rights company Out and About Media and Marketing (OAMM) has unveiled new ‘Connected Stadium’ technology which it sees will revolutionise the consumer engagement strategy across the stadium market in Australia, and unlock new potential for brands.

Handling all field rights for a network of stadiums nationally, OAMM are continuously searching for new innovations to connect with fans.

Currently they are anticipating an estimated $250 million injection into sport stadium technology is expected over the next few years to further enhance the game day experience for sports fans across Australia.

Hi-density Wi-Fi is revolutionising how sporting venues and their brand partners engage with fans. Through the ‘Connected Stadium’ OAMM is the driving force in making this new technology measurable and interactive for brands looking to reach sports/entertainment audiences.

The exclusive worldwide media representatives for connected stadiums assets across Australia and New Zealand, OAMM are passionate about bringing value to both fans and brands.

OAMM Chief Executive Edward Abbott explains “there are many ‘brand awareness’ advertising options in sport but none which deliver an integrated, data capable solution such as the Connected Stadium platforms.”

The vast IPTV network of thousands of screens strategically placed around the grounds enables brands to gain exposure via live advertising, content integration and social media opportunities. The free high density Wi-Fi and smartphone Apps specific to each location provide brands opportunities for display advertising, promotions, app integration, and access to behavioural trends data. Brands can continue their involvement with their audience pre and post the games with the audience having the ability to download special offers in the lead-up to matches, secure weather and traffic information on game day as well as organise transportation.

The technological advancements at the field appeals to the mobile savvy consumers who instantly watch replays and view plays from different angles in real time on the IPTV network. While the Smart Phones brings a new level of engagement to the live experience where fans can find their seat, pre-order food and beverages at the ground, as well as match statistics and the ability to view live streamed action and replays.

A variety of brands are already reaping the benefits of the Connected Stadium platform.

25th March 2015 - GAME CHANGING TECHNOLOGY A WIN FOR FANS AT ETIHAD STADIUM 

18th February 2015 - MASSIVE SMARTPHONE ENGAGEMENT BY RUGBY FANS

11th February 2015 - HOW HIGH DENSITY WI-FI IS MAKING SPORTS FANS WINNERS

17th December 2014 - ALLIANZ STADIUM TO OFFER LARGEST EVER SUPERSCREENS 

4th August 2014 - ALLIANZ STADIUM TO GET $10 MILLION TECHNOLOGY UPGRADE 

22nd April 2014 - NEW SPORTING INNOVATIONS APP TO ENHANCE CUSTOMER ENGAGEMENT AT SYDNEY CRICKET GROUND


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

HQH FITNESS

HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…

read more

Fitness / Recreation / Technology / Wellness

 
 

LINKS MODULAR SOLUTIONS

Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…

read more

Access / Billing / Finance / Fitness / Technology

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

Endeavour Turf Professionals Pty Ltd

ETP Turf is a leading Australian specialty agronomic turf consultancy that supply a wide range of services and solutions for the professional turf market, Councils and sporting facilities. Our range…

read more

Consultants / Environment / Golf / Recreation / Sport

 
 

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

Life Fitness

Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…

read more

Fitness / Recreation / Technology / Wellness

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business