Latest News

Back to Latest News back


Game changing technology a win for fans at Etihad Stadium

Game changing technology a win for fans at Etihad Stadium
March 25, 2015

A multi-million dollar investment at Etihad Stadium will make the venue the most technologically advanced and connected stadium in Australia.

From Round 1 of the AFL season, which kicks off in just over a week, fans at each of the three levels at Etihad Stadium will have access to a total of 1,500 Internet Protocol (IPTV) High Definition TV monitors which will display non-stop match day information to the 1.7 million supporters who, on average, attend AFL games each year.

As well, a total of 704 high density Wi-Fi access points will provide free internet connections to all fans, and on top of that a free mobile application will also be available from the beginning of the season.

The screens provide opportunities for Etihad Stadium’s AFL partner clubs – Essendon, Western Bulldogs, St Kilda, North Melbourne and Carlton – to digitally theme the venue like never before.

The monitors will provide stadium directional information, details of upcoming events, promotions, match day information plus discounted food and drink opportunities.

While the game’s in progress, the screens switch to match day vision, meaning the fan won’t miss a minute’s action.

Key partners in the project, Etihad Stadium, Telstra, PMY and OAMM say the initiative will be a ‘Game Changer’ taking fan engagement and match day technological theming to an unprecedented level.

Etihad Stadium Chief Executive Paul Sergeant said the venue management’s personnel had watched international trends and were of the view that they could not afford to delay any longer a concerted investment into the digital age.

Sergeant stated “some of our key people made a number of international fact finding missions, particularly to the United States, and felt that venues in Australia were losing ground.

“As we know communications have moved at a head spinning rate in the past decade and sports and entertainment venues, like all sectors of community, need to keep pace.

“All fans – young and not so young – want to be connected and have access to a multitude of information as they watch the action and that’s what this initiative is about.”

Telstra’s Retail Group Executive, Gordon Ballantyne, said the new connected stadium would give fans a brilliant experience.

Ballantyne added “Etihad (Stadium) is now at the forefront of spectator experience, giving fans reliable network connectivity, with personalised, high definition content.

AFL General Manager – Clubs & AFL Operations Travis Auld has welcomed and praised the stadium’s approach, concluding “from an AFL view point ... Gillon McLachlan has determined that 2015 must be the ‘Year of the Fan’ and the team at Etihad Stadium, under Paul Sergeant’s stewardship, understands that.

“The venue will be transformed by these initiatives.”

The project is a three tier initiative which commenced at the start of 2014 with the installation of two new video boards (scoreboards) at the Northern and Southern ends, replacing the original screens.

Later phases will see the introduction of an Etihad Stadium App and eventually a new external screen outside Gate 2.



22nd August 2014 - AFL PUTS THE FOCUS ON FANS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces



ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation


Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism


Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see

read more

Fitness / Recreation / Technology / Wellness



At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…

read more

Events / Hospitality / Technology / Ticketing / Venues


Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport



Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…

read more

Aquatics / Venues



Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business