Latest News

Back to Latest News back


Game changing technology a win for fans at Etihad Stadium

Game changing technology a win for fans at Etihad Stadium
March 25, 2015

A multi-million dollar investment at Etihad Stadium will make the venue the most technologically advanced and connected stadium in Australia.

From Round 1 of the AFL season, which kicks off in just over a week, fans at each of the three levels at Etihad Stadium will have access to a total of 1,500 Internet Protocol (IPTV) High Definition TV monitors which will display non-stop match day information to the 1.7 million supporters who, on average, attend AFL games each year.

As well, a total of 704 high density Wi-Fi access points will provide free internet connections to all fans, and on top of that a free mobile application will also be available from the beginning of the season.

The screens provide opportunities for Etihad Stadium’s AFL partner clubs – Essendon, Western Bulldogs, St Kilda, North Melbourne and Carlton – to digitally theme the venue like never before.

The monitors will provide stadium directional information, details of upcoming events, promotions, match day information plus discounted food and drink opportunities.

While the game’s in progress, the screens switch to match day vision, meaning the fan won’t miss a minute’s action.

Key partners in the project, Etihad Stadium, Telstra, PMY and OAMM say the initiative will be a ‘Game Changer’ taking fan engagement and match day technological theming to an unprecedented level.

Etihad Stadium Chief Executive Paul Sergeant said the venue management’s personnel had watched international trends and were of the view that they could not afford to delay any longer a concerted investment into the digital age.

Sergeant stated “some of our key people made a number of international fact finding missions, particularly to the United States, and felt that venues in Australia were losing ground.

“As we know communications have moved at a head spinning rate in the past decade and sports and entertainment venues, like all sectors of community, need to keep pace.

“All fans – young and not so young – want to be connected and have access to a multitude of information as they watch the action and that’s what this initiative is about.”

Telstra’s Retail Group Executive, Gordon Ballantyne, said the new connected stadium would give fans a brilliant experience.

Ballantyne added “Etihad (Stadium) is now at the forefront of spectator experience, giving fans reliable network connectivity, with personalised, high definition content.

AFL General Manager – Clubs & AFL Operations Travis Auld has welcomed and praised the stadium’s approach, concluding “from an AFL view point ... Gillon McLachlan has determined that 2015 must be the ‘Year of the Fan’ and the team at Etihad Stadium, under Paul Sergeant’s stewardship, understands that.

“The venue will be transformed by these initiatives.”

The project is a three tier initiative which commenced at the start of 2014 with the installation of two new video boards (scoreboards) at the Northern and Southern ends, replacing the original screens.

Later phases will see the introduction of an Etihad Stadium App and eventually a new external screen outside Gate 2.



22nd August 2014 - AFL PUTS THE FOCUS ON FANS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more




Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation


The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues



Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks


Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology



Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness



Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business