Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltdread more
accesso renews global partnership with Merlin Entertainments
Leading attractions and venues technology provider accesso Technology Group plc has announced a four-year extension of its collaboration with Merlin Entertainments.
The newly extended agreement will see accesso continue to serve as the company’s exclusive ticketing technology provider - using the accesso Passport® ticketing solution - for its global portfolio, providing its services to 113 Merlin locations throughout 19 countries.
The terms of the deal ensure the partnership will continue through to August 2026, with the option for Merlin to extend a further two years.
A fully-hosted ticketing suite that powers on-site sales, online ticketing and season pass management, with third-party sales distribution and access control capabilities, the accesso Passport platform allows Merlin to offer its visitors an intuitive, end-to-end digital experience.
The system enables guests to navigate each aspect of their visit with ease, such as ticket selection, parking pass purchases, reserving dining packages and booking rentals, while, for operators it backs increasing consumer demand for shopping on the move - with mobile-friendly purchases being a key requirement for modern-day eCommerce.
With its user experience carefully tailored to the specific requirements of the visitor attraction industry, the system enables world-class operators such as Merlin to take advantage of revenue-driving upsell and cross-sell opportunities throughout consumers’ entire purchasing journeys.
Commenting on the extended arrangement, Merlin Entertainments Chief Executive, Nick Varney stated “since 2015, Merlin has worked in partnership with Accesso to deliver the latest digital software across our global network, giving our guests an intuitive ticketing solution.
“We are pleased to be extending our partnership and continuing to develop and grow our ticketing experience, which puts our guests at the very heart of the customer journey.”
Accesso Chief Executive, Steve Brown added “we appreciate the trust the Merlin team has placed in our long-standing partnership, and we look forward to building upon our successful relationship for many years to come.”
1st January 2022 - Theme parks driving surge in Gold Coast tourism visits
21st December 2021 - Accesso agrees partnership with Japan’s Sansei technologies
11th December 2021 - Village Roadshow’s Gold Coast theme parks to include PCR testing hubs
15th November 2021 - Disney advises revival of theme park earnings
30th September 2021 - Merlin Entertainments prepares to reopen NSW attractions
29th September 2021 - Merlin Entertainments ‘confident’ about future despite US$878 million loss in 2020
8th September 2021 - Katapult collaboration creates new LEGO experience
2nd September 2021 - Madame Tussauds entertains SEA LIFE Sydney’s Pig the Dugong during lockdown
28th August 2021 - Merlin breaks ground on US$1 billion Legoland Shenzhen Resort
17th June 2021 - SEA LIFE Melbourne Aquarium celebrates World Crocodile Day
6th June 2021 - LEGO masterpieces showcased at Queensland Museum
16th April 2021 - Vision Australia partners with LEGOLAND Discovery Centre
31st March 2021 - Dubai’s Legoland Water Park to reopen from tomorrow
12th March 2021 - Sydney Tower Eye commences 40th anniversary with LEGO exhibition
13th November 2020 - Melbourne’s LEGOLAND implements COVIDSafe measures to ensure visitor health
9th November 2020 - Dubai Parks and Resorts announces new rides and opening of Legoland Hotel
19th October 2020 - New accesso guide charts the reimagining of the guest journey post-COVID-19
14th July 2020 - Madame Tussauds Sydney offers free entry to frontline workers
18th November 2019 - Merlin Entertainments announces Legoland Shanghai development
12th October 2018 - Accesso to introduce ticket booking feature via Google Maps
27th October 2014 - Madame Tussauds Singapore opens at Sentosa Island
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