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read moreWith live entertainment operators and venues facing a range of challenges in determining how and when to reopen, technology solutions provider accesso has created a free, research-backed, step-by-step guide to support the sector in mapping out reopening plans.
As a technology solutions provider to more than 1,000 venues worldwide, accesso has worked with its live entertainment and ticketing partners to compile and release a downloadable ‘live venue white paper’, Staging Your Comeback: Reopening Live Entertainment Venues Safely & Successfully Post-COVID to aid operators and venues prepare for pent-up demand as consumers eagerly await the reopening of their favourite venues.
In a statement, accesso advise “the e-book demonstrates the importance of catering to each step of the patron’s journey, from purchasing tickets pre-arrival, to free-flowing entry and reserved seating the day of - all of which serves an operator’s multi-pronged goal of regaining traction and much-needed revenue, redefining the patron experience of tomorrow and, ultimately, building loyalty that extends far beyond a patron’s first return visit.”
Accesso believes that much of this can be achieved by harnessing the power of the right technology, including:
• An easy-to-navigate eCommerce platform that allows for unique up-sell and cross-sell opportunities;
• Ticketing software equipped to handle reserved and physically distanced seating, contactless entry, and even contact tracing; and,
• Guest experience management technology, allowing operators to enhance on-site engagement and continue the conversation after patrons have returned home.
Accesso add “even after the pandemic has ended, we will continue to see this technology play out in the everyday operations of venues and attractions across industry lines, showing the power this technology truly has to solve the problems of today while reimaging - and redefining - the patron experience of tomorrow.”
Click here for additional information and to access the white paper.
25th March 2021 - Federal Government announces $135 million in funding for live entertainment
25th March 2021 - Live performance and entertainment bodies welcome Federal Government’s funding extension
23rd March 2021 - Entertainment and Live Performance sector representatives takes argument for industry support to Canberra
19th March 2021 - Live Performance Australia calls for 100% capacity in all live entertainment venues
17th March 2021 - New COVIDSafe system launched specifically for live entertainment industry
2nd March 2021 - Harry Potter and the Cursed Child reopens at Melbourne’s Princess Theatre
20th February 2021 - Show goes on at Christchurch’s Court Theatre
24th February 2021 - Adelaide Fringe events transform the city with open-air entertainment
22nd February 2021 - Live Performance Australia calls for targeted JobSaver action to prevent further collapse of the arts and entertainment industry
18th February 2021 - Adelaide Festival announces new ‘pop-up’ entertainment hub
14th February 2021 - ASM Global’s Harvey Lister looks to ‘full revival’ of live events in 2022
11th February 2021 - Darwin Entertainment Centre stages 89 performances since July reopening
1st February 2021 - Approval given for Tasmania’s larger entertainment venues to increase capacity
28th January 2021 - Frozen the Musical at Sydney’s Capitol Theatre a model for future global performances
19th October 2020 - New accesso guide charts the reimagining of the guest journey post-COVID-19
4th May 2020 - Theatre impresario Sir Cameron Mackintosh says West End and Broadway shows will be ‘last to go back’
31st December 2018 - accesso and Village Roadshow Theme Parks partnership to deliver enhanced guest experiences
12th October 2018 - Accesso to introduce ticket booking feature via Google Maps
14th August 2015 - accesso agrees five year contract extension at Dreamworld
31st July 2015 - Accesso signs global deal with Merlin Entertainments
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BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…
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