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New COVIDSafe system launched specifically for live entertainment industry

New COVIDSafe system launched specifically for live entertainment industry
March 17, 2021

loadin.com have launched their own COVID-SAFE SYSTEM for a robust, digital contact tracing platform specifically designed by the live entertainment industry, for the live entertainment industry.  

loadin.com COVID-SAFE SYSTEM not only meticulously collects data from every person working or performing at an event, it also assists event organisers to gather all of the essential COVID health check documents, manage staff follow-ups, and customise passes with required information so the safety of all performers and workers is ensured well ahead of show day.

loadin.com co-founder Haydn Johnston notes “anyone who works in live events understands just how many people it takes to get a show up and running.

“To ensure accurate COVID compliance, event organisers need a reliable tracking system to safeguard artists, staff, vendors and stakeholders from the risk of COVID transmission on site. This is where we step in.”

Unlike other check-in systems, loadin.com COVID-SAFE SYSTEM allows for multiple check in points across large areas, perfect for large festival sites or anywhere workers would be required to pass through different work zones. The system also allows event organisers to collect, manage and access data while still remaining legally compliant, and its robust reporting features are designed for peace of mind, ensuring accurate and detailed contact tracing information can be swiftly delivered to health authorities or anyone who may require it.

loadin.com COVID-SAFE SYSTEM has been specially designed with the music industry in mind by professionals with decades of production experience behind them. Co-founder Haydn Johnston’s event work began in the early days of Big Day Out. Since then, he has established the globally recognised event production and management company, Architects of Entertainment, working on Australia’s biggest and best festivals and events.

Now one of the most respected industry figures in the country, Johnston is utilising his more than 25 years of experience to set the blueprint for how festival and event communication should be done and hopes that the development of loadin.com COVID-SAFE SYSTEM can assist in getting the struggling industry back on track.

Johnston explains “loadin.com was born out of a general frustration of advancing 22 live festival days a year as well as countless acts of all genres. When I was looking for a solution, everything available seemed to over complicate the process.”

So, Johnston teamed up with web developer, designer and now loadin.com co-founder, Alan James, to create the system.

James’ experience is vast, having worked in the web industry since its commercial viability in 1995. His career spans moments such as building Siemen’s first ever website and Intranet in the UK to launching Expedia in Australia in 2006. He has built and designed legal portals for Thomson Reuters, redesigned St George Bank’s business online banking for mobile as well as designed and developed enterprise grade web applications for the likes of Qantas, Westpac, Service NSW and Pfizer amongst many others. James leads at both design and development and now he has channelled his experience and UX expertise into creating the seamless service that loadin.com provides.

Johnston adds “loadin.com is not designed to replace the wealth of talent sitting either end of the keyboard. It simply creates a communication hub for Touring Acts, Artist Liaisons, Production and Vendors. Now that we’ve added the smooth back of house component and contract tracing system, we hope the service will make life even easier for those organising, managing and working events in the current climate.”

Glenn Dickie, Export Music Producer, Sounds Australia shares “I’ve been banging on about how good this back of house system is to anyone who’ll listen for a while now. It’s helped Sounds Australia streamline our logistics as well as data capture for reporting. It’s simple and detailed and the new COVIDSafe integration system is amazing. If we could use this at all the events we attend, I’d be very happy.”

Go to loadin.com/#/ to learn more about loadin.com and the COVID-SAFE SYSTEM

Main image: Haydn Johnston and Alan James. Credit Maclay Heriot

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14th October 2020 - Live entertainment industry counts the cost of COVID

22nd July 2020 - Live Entertainment Industry Forum applauds Australian Government’s JobKeeper extension

14th July 2020 - Auckland’s Spark Arena reopens as live entertainment venue

18th June 2020 - Live Entertainment Industry Forum welcomes return of sports fans in Queensland

12th June 2020 - Live Entertainment Industry Forum welcomes potential easing of restrictions on outdoor sport and entertainment venues

15th December 2019 - Queensland Government gives go ahead for Brisbane Live entertainment precinct

17th April 2019 - Dubai Tourism looks to develop live entertainment industry

21st January 2019 - Ticketek Singapore offers a new ticketing portal for live entertainment fans

30th October 2018 - Family live entertainment continues to thrive in digital age

20th February 2018 - LPA releases new Safety Guidelines for the Live Entertainment and Events Industries

15th March 2016 - Phil King named Director of Live Entertainment at ICC Sydney

14th July 2015 - Australia’s top live entertainment names join Helpmann Awards line up

2nd September 2014 - Live entertainment industry generates record $1.47 billion in revenue

17th June 2010 - LPA: ‘Live Entertainment and Performing Arts Contributes $1.1 billion to the Australian Economy’

9th December 2020 - LPA calls for Business Interruption Fund to protect entertainment sector against future COVID-related shutdowns

9th April 2020 - LPA welcomes additional arts support but highlights much more is needed

4th April 2020 - LPA believes funding still not enough to prevent decimation of live performance industry

23rd March 2020 - LPA seeks targeted financial stimulus for live performance industry

20th March 2020 - LPA concerned over Government’s inaction in helping cultural sector survive Coronavirus crisis

17th March 2020 - LPA calls for $850 million live performance support and stimulus package


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