Latest News

Back to Latest News back

 

Dubai Tourism looks to develop live entertainment industry

Dubai Tourism looks to develop live entertainment industry
April 17, 2019

Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism) has launched a sponsorship scheme aimed at ticketed events to help drive the live entertainment industry in the city.

The move is designed to provide incentives for organisers considering holding events in Dubai, which has seen an increase of over 100,000 ticket sales from last year and 25 additional events in the first quarter of 2019.

The initiative will work in conjunction with Dubai Tourism’s ticketing and permits services to streamline management and coordination of event licensing activities and provide greater operational efficiency.

Dubai Tourism Director General, Helal Saeed Almarri told Arabian Business “the sponsorship scheme forms part of our commitment to retain the city’s status as a leading global event destination and has been designed to build on this momentum and act as a catalyst for the local events industry.

“This has been further fuelled by our cross-industry public and private sector partnerships, which serve as a crucial component in helping us identify and pursue opportunities to further empower local event organisers as we set the stage to welcome audiences from around the world.”

The sponsorship scheme, which will directly support leisure event organisers, will take effect for events being held from 1st May through an online application process.

The announcement follows Dubai Tourism’s launch of its B2B Attractions Marketplace for improved ticketing and CRM capabilities last month.

Ahmed Al Khaja, Chief Executive of Dubai Festivals and Retail Establishment, added “Dubai’s events sector is continuing to grow at an impressive rate, with its sustainable and engaging offerings playing a vital role in growing our tourism numbers and driving the city’s competitiveness for global audiences.

“The dedicated incentivisation scheme will aim to further position Dubai as a major player in the sector by providing additional support for event organisers across the city, and attracting prominent event organisers and international initiatives.”

Dubai’s new Coca-Cola Arena is set to open in June.

Image: Events planned for Dubai’s new Coca-Cola Arena.

Related Articles

8th April 2019 - Dubai Arena secures 10-year naming rights deal with Coca-Cola

5th April 2019 - New Dubai Arena to be ‘game changer’ for UAE

22nd March 2019 - Dubai to launch arts and sport Walk of Fame

22nd January 2019 - Dubai Frame celebrates one million visitors in first year

16th January 2019 - Dubai Parks and Resorts attracts almost 2.8 million visits in 2018

6th November 2018 - Dubai Arena on schedule to open in 2019

1st October 2018 - Populous expands global footprint with Dubai office opening

3rd September 2018 - Dubai Safari to reopen under Meraas management

20th August 2018 - World’s largest mall to offer multiple and high technology leisure options

29th May 2018 - Dubai spends US$42.5 billion on mega projects ahead of Expo 2020

10th May 2018 - New Dubai clubhouse project to feature Olympic-sized swimming pool and giant gym

18th April 2018 - Dubai announces plans to develop dedicated eSports stadium

20th December 2017 - Work starts on Dubai 2020 Expo pavilion centrepiece

5th February 2015 - Dubai Tourism and Emirates Airline launch US$20 million campaign


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

MYZONE

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 

SUNBATHER

Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…

read more

Aquatics / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business