Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…read more
Dubai Tourism looks to develop live entertainment industry
Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism) has launched a sponsorship scheme aimed at ticketed events to help drive the live entertainment industry in the city.
The move is designed to provide incentives for organisers considering holding events in Dubai, which has seen an increase of over 100,000 ticket sales from last year and 25 additional events in the first quarter of 2019.
The initiative will work in conjunction with Dubai Tourism’s ticketing and permits services to streamline management and coordination of event licensing activities and provide greater operational efficiency.
Dubai Tourism Director General, Helal Saeed Almarri told Arabian Business “the sponsorship scheme forms part of our commitment to retain the city’s status as a leading global event destination and has been designed to build on this momentum and act as a catalyst for the local events industry.
“This has been further fuelled by our cross-industry public and private sector partnerships, which serve as a crucial component in helping us identify and pursue opportunities to further empower local event organisers as we set the stage to welcome audiences from around the world.”
The sponsorship scheme, which will directly support leisure event organisers, will take effect for events being held from 1st May through an online application process.
The announcement follows Dubai Tourism’s launch of its B2B Attractions Marketplace for improved ticketing and CRM capabilities last month.
Ahmed Al Khaja, Chief Executive of Dubai Festivals and Retail Establishment, added “Dubai’s events sector is continuing to grow at an impressive rate, with its sustainable and engaging offerings playing a vital role in growing our tourism numbers and driving the city’s competitiveness for global audiences.
“The dedicated incentivisation scheme will aim to further position Dubai as a major player in the sector by providing additional support for event organisers across the city, and attracting prominent event organisers and international initiatives.”
Dubai’s new Coca-Cola Arena is set to open in June.
Image: Events planned for Dubai’s new Coca-Cola Arena.
8th April 2019 - Dubai Arena secures 10-year naming rights deal with Coca-Cola
5th April 2019 - New Dubai Arena to be ‘game changer’ for UAE
22nd March 2019 - Dubai to launch arts and sport Walk of Fame
22nd January 2019 - Dubai Frame celebrates one million visitors in first year
16th January 2019 - Dubai Parks and Resorts attracts almost 2.8 million visits in 2018
6th November 2018 - Dubai Arena on schedule to open in 2019
1st October 2018 - Populous expands global footprint with Dubai office opening
3rd September 2018 - Dubai Safari to reopen under Meraas management
20th August 2018 - World’s largest mall to offer multiple and high technology leisure options
29th May 2018 - Dubai spends US$42.5 billion on mega projects ahead of Expo 2020
18th April 2018 - Dubai announces plans to develop dedicated eSports stadium
20th December 2017 - Work starts on Dubai 2020 Expo pavilion centrepiece
5th February 2015 - Dubai Tourism and Emirates Airline launch US$20 million campaign
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