Latest News

Back to Latest News back

 

Virtual Reality amusement park opens in China

Virtual Reality amusement park opens in China
December 30, 2018

A new virtual reality (VR) theme park has opened in Nanchang, the capital of eastern China's Jiangxi Province. It is attracting thousands of visitors every day according to a number of Asian media outlets.

The Oriental Science Fiction Valley covers 13,000 metres2, accommodating 120 sets of advanced VR amusement equipment imported from the United States, Germany, the United Kingdom and Switzerland.

Wang Xiaoqing, Vice General Manager of the attraction advised "wearing equipment, visitors can experience exciting games, such as deep sea exploration, flying and jungle bungee jumping."

Wang Cuifang, an associate professor of VR industry with the Jiangxi University of Finance and Economics, commented "there are only a few large-scale VR amusement parks like this in China."

Wang said that relying on continually updated VR technologies, the VR amusement industry has huge market potential.

Last month, a VR/AR (augmented reality) science and technology museum opened to the public free of charge in Nanchang. Aiming at popularising VR technology, visitors can find the application of VR technology in diverse fields, such as education, exhibition and automobile repair.

In the rush to embrace VR, the province of Jiangxi in 2016 launched China's first industrial base for VR, and the city of Nanchang now boasts over 200 VR-related firms.

Nanchang hosted the 2018 World Conference on the VR Industry in October, featuring VR, the latest VR products, artificial intelligence and 5G technology.

China's VR industry has witnessed rapid growth in recent years. The country's VR market expanded 164% year-on-year to reach $3.3 billion in 2017. The market is likely to exceed $18 billion by 2020, according to the Ministry of Industry and Information Technology.

Back in April, the theme park, Oriental Science Fiction Valley opened in Guizhou, China which uses virtual reality for all of its attractions.

Spanning 330 acres, the park contains 35 virtual reality rides, including spaceship tours, virtual roller coasters, and shooter games. There are no traditional coasters at Oriental Science Fiction Valley, but there are sci-fi-inspired castles and giant robots positioned throughout the grounds.

Oriental Science Fiction Valley Chief Executive Chen Jianli added “there’s fierce competition in the theme park market right now.

“We are trying to give customers a new experience by combining modern technologies such as VR and [augmented reality] with traditional recreational facilities. The sci-fi part of it is important for the feeling it creates.”

Oriental Science Fiction Valley was the first to use VR on all of its attractions, while various stateside theme parks, for example, have begun to adopt the technology for a small number of rides.

Image top of Oriental Science Fiction Valley

Related Articles

30th December 2018 - Holovis launches the Li-Fly attraction

22nd May 2018 - Dubai Sports Council welcomes launch of VR arcade

13th April 2018 - Chinese Government looks to slow theme park development boom

31st March 2018 - Arabian Gulf malls look to ‘mini theme parks’ and virtual reality to drive footfalls and momentum

14th March 2018 - Hoyts to introduce virtual reality experiences into cinema

11th May 2017 - Chinese Super League delivers virtual reality in live broadcasts

21st November 2016 - Chinese theme park guests demand convenience

28th May 2016 - Wanda World theme park opening the first of 15 in China

27th May 2016 - Asian theme parks lead global attractions industry growth

11th February 2015 - Ocean Park offers visitors new Wi-Fi coverage and technology interaction

7th November 2013 - Village Roadshow looks to RMIT to develop interactive theme park technology

24th August 2011 - New Chinese Videogame Amusement Park raises IP issues


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business