The Calgym/Synergy group has had a long and proud history since 1976 as world leaders in the innovation, design and evolution of commercial strength and conditioning equipment. The Synergy group was…read more
Chinese theme park guests demand convenience
Over 90% of visitors to Chinese theme parks want to pre-book their entire trip before arrival and many are also keen to use technology to enhance their visit, according to the new Theme Park Barometer survey.
The research was conducted by resort destination and retail software company Omnico and appears in their first Theme Park Barometer, which analyses the interactions of more than 2,000 people in the US, UK and China.
Omnico Group Chief Executive Mel Taylor explained “visitors overwhelmingly want a single, connected experience where the resort is doing everything it can to make their enjoyment its priority by removing all the difficulties and complications.”
Taylor sees that guests also expect theme park operators to use technology to give them that experience, such as using their smartphones or cashless wristbands to pay for everything in a theme park.
The survey also found that 65% of consumers in the UK, US and China expect theme parks to be using virtual reality within three years and 49% of Chinese say it is likely that fast-developing technologies, such as robotic personal assistants, will be in use.
Taylor added “with so much innovation in the home, it is hardly surprising that visitors now expect theme parks to adopt cutting edge technology to provide enhanced experiences and levels of service.”
Taylor concluded “the results of our Theme Park Barometer show that operators must ensure they are meeting customers’ expectations for convenience and forward-planning.
“Visitors want operators to use technology to give them a stress-free experience that is memorable for the right reasons.”
The International Association of Amusement Parks and Attractions (IAAPA) estimates that the number of theme park visits by Chinese customers will surpass 320 million a year by 2020, overtaking the United States.
Image: Guests at Chimelong Water Park, Guangzhou, China.
19th November 2016 - MOVIE WORLD AND SEA WORLD WIN IAAPA ‘BRASS RING’ MERCHANDISE AWARDS
15th November 2016 - INVESTMENTS IN CHINA’S THEME PARKS DRIVING ASIAN TOURISM
23rd February 2016 - IBIS TECHNOLOGY AND WHYTE WATERS GROUP JOIN FORCES TO POWER TOURISM BOOKINGS
13th April 2015 - RECREATION BOOKINGS AND REGISTRATIONS MADE EASY WITH ENVIBE
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…read more
Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…read more
Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…read more
Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…read more
Supreme Heating is a proud Australian owned company specialising in the latest energy efficient heating solutions. Since 1990, Supreme Heating has designed and installed commercial pool heating…read more
Established in 1994, Ceramic Solutions has excelled at the supply and installation of swimming pool tiles and equipment for the pool and leisure industry, with a focus on the needs of end-users. …read more
Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!