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Hoyts to introduce virtual reality experiences into cinema

Hoyts to introduce virtual reality experiences into cinema
March 14, 2018

The Hoyts cinema chain has today announced the introduction of state-of-the-art 360° virtual reality immersion experiences for movie goers, offering patrons the chance to get off their seats and into the action.

Through VRX Networks, an experiential technology company who has partnered with several major Hollywood Studios, Hoyts will be bringing the biggest movies to life in a whole new way with a solid amount of fresh virtual reality content releasing regularly to coincide with the latest movies.

Introducing the new technology, Hoyts Group Chief Executive Damian Keogh explained “we’re making the movies magical for a new generation of movie-goers.

“Virtual reality is the latest innovation in entertainment and by bringing virtual reality to Hoyts cinemas, we’re not only making this technology more widely available, we’re also enriching the movie experience for our guests.

“With our recent Gfinity partnership to create dedicated Esports arenas at Hoyts locations and now this, we really are pushing ourselves to create first class innovative cinema experiences for our guests.”

Hoyts Highpoint in Melbourne will be the first location to launch the new technology and by the end of March, movie fans will be able to slip on the virtual reality headsets in-foyer at another four Hoyts locations across Australia - Melbourne Central and Chadstone in Victoria, Carousel in Western Australia and Blacktown in NSW.

Early visitors will be able to experience some of the season’s most exciting movies in the virtual reality technology.

VRX Networks creates immersive blockbuster virtual reality experiences based on major motion picture and television IPs for consumers entertainment pleasure.

Images: Artist's impressions of Hoyts' new virtual reality immersion experiences.

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We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

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