JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
Arthouse cinemagoers also go to mainstream movies
One million Australians aged 14 and over see arthouse or foreign language movies at the cinema each year, and they also go to mainstream movies according to Roy Morgan Research cinema attendance data.
The newly released study shows that 58% of arthouse/foreign film-goers saw just one such film in an average three month period last year, while 30% saw two or three, and the remaining 12% saw four or more. Overall, at an average of two such films each per quarter, it adds up to a total of eight arthouse/foreign films over the year.
However, these moviegoers saw an average of 14 films at the cinema in 2015 (3.5 per quarter on average) - which therefore includes six mainstream movies. Meanwhile the other 8.4 million cinema-goers (those who don’t see any arthouse or foreign language movies in a three-month period) only averaged nine movies each over the course of the year.
Number of Arthouse and Mainstream Movies Seen at the Cinema
Source: Roy Morgan Single Source Australia, January – December 2015, sample n = 50,276 Australians 14+
Commenting on the findings, Roy Morgan Research Chief Executive Michele Levine explained “just under half of Australians go to the cinema at all in an average three month period - but only around one in 10 cinema-goers include any arthouse or foreign-language movies in the mix.
“Arthouse film buffs are a premium market for certain advertisers, not just because of their higher incomes, greater discretionary expenditure and increased retail visitation habits, but because their atypical taste in entertainment makes many of them, by definition, more difficult to reach via mainstream media, especially commercial TV and radio.”
9th September 2015 - LONG TERM VIABILITY OF CINEMA IN JEOPARDY AS ATTENDANCES SHRINK
17th May 2015 - CINEMAS MOVE TO PROVIDE LUXURY THEATRE SEATING
13th July 2015 - AUSTRALIAN CINEMAS HEADING FOR A RECORD YEAR
23rd April 2015 - CINEMA VISITS RISE IN MELBOURNE BUT SLUMP IN SYDNEY
20th March 2015 - AUSTRALIAN CINEMA ATTENDANCES DIP IN 2014
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…read more
PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd. Vivaticket is the ideal strategic partner for the organisation and management of your…read more
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…read more
iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!