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Cinemas move to provide luxury theatre seating
With cinema chains looking to match what many experience with in-home theatre, a trend is emerging for luxury and premium cinema fitouts and cinema experiences.
With Hoyts having pioneered this trend with its Lumiere and, more recently, Lux brands, the process has been accelarted since its acquisition last year by China’s Dalian Wanda group.
Undertaking an ongoing refurbishment of its 450 screens in Australia, up to 40% of seats are being removed and replaced by more luxurious reclining chairs.
The larger seats let cinemagoers recline in rows e spaced much farther apart than is customary, so that no one should have to stand to let other people through or should have the view of the film blocked by a head in front.
Late last year, Hoyts Chief Executive Damian Keogh told The Australian newspaper that cinema businesses had for too long increased ticket prices without improving facilities and that the new seats were about delivering an enhanced “business class” experience.
Keogh explained “the value equation for the customer is significantly better in terms of the level of comfort they’re watching the movie in.”
Linked to improvements in seating have been lobby and concession upgrades.
13th November 2015 - HOYTS TO DEVELOP EIGHT-CINEMA COMPLEX IN NEW MELBOURNE ENTERTAINMENT PRECINCT
12th November 2015 - WANDA GROUP PLAN NEW GOLD COAST THEME PARK
9th September 2015 - LONG TERM VIABILITY OF CINEMA IN JEOPARDY AS ATTENDANCES SHRINK
13th July 2015 - AUSTRALIAN CINEMAS HEADING FOR A RECORD YEAR
23rd April 2015 - CINEMA VISITS RISE IN MELBOURNE BUT SLUMP IN SYDNEY
17th February 2015 - HOYTS TO EXTEND PREMIUM NEW CINEMA FORMAT
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