AusLeisure

Virtuagym has launched a new integrated video workout platform that allows fitness businesses to build custom video workout libraries for their members and patrons.

The feature allows Virtuagym customers to create their own workout libraries in the Virtuagym portal and make them available for fitness clients in their own customisable club mobile app. They can also be streamed to TVs via Chromecast and Apple TV, to provide a full screen experience.

Virtuagym customers already had access to an integrated Video On Demand platform with more than 1,000 workout videos, but this new platform will allow brands to easily integrate their own workout videos as part of an engaging hybrid offering.

Since the solution fits seamlessly into Virtuagym’s suite of tools, trainers will be able to assign videos directly to clients at specific times and at certain difficulty and intensity levels, as well as allow them to track burnt calories, which are automatically taken into account for their nutrition plans. The upcoming integrated heart rate tracking option will enhance the experience further, allowing clients and their trainers to monitor the zones the heart rate is in during a session and gain an overall performance summary in a post-training detail screen.

The integrated video platform marks the latest important step forward from Virtuagym in enabling more fitness clubs, personal trainers and fitness studios to deliver an engaging hybrid offering that seamlessly combines digital and physical services, in order to effectively help clients in achieving their individual health goals.

Virtuagym Chief Executive and co-founder, Hugo Braam stated “the ability to build and manage workout video content and integrate it seamlessly into their club mobile app allows fitness operators to offer clients an engaging home workout experience.

“This way they can deliver a hybrid offering that provides clients the flexibility to work out how, when and where they want.

“This has become a core demand of modern fitness consumers, who are increasingly expecting quality experiences and services beyond just the four walls of their fitness facility.”

Fitness professionals now have more opportunities than ever to leverage digital to better engage with clients and monetise these additional services. Virtuagym’s integrated PRO Membership feature allows operators to set up a rich digital membership experience, including the new workout video platform, to upsell to members for a small monthly fee. This will allow for additional revenue opportunities for businesses recovering from the COVID-19 pandemic.

A global customer survey this year by Virtuagym found that close to half (45%) of gyms and a third of fitness studios (32%) and personal trainers (36%) had used technology to provide home workout content, while 51% of those who have managed to recently grow their fitness business stated that they used home workout content to keep their customers motivated. Recent Virtuagym data has also found that video workouts have been the number one requested feature so far this year from both existing and potential customers.

Braam noted “online video workouts are another example of how our fitness technology solutions are providing our clients with the means to expand their offerings outside of their physical facilities.

“Other solutions, such as our digital nutrition app and mindfulness and meditation content offerings, are also helping operators to develop themselves from ‘health clubs’ to ‘health hubs’ with combined physical and holistic digital health experiences.”

Click here to contact Virtuagym through their entry in the Australasian Leisure Management Supplier Directory.

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