Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
Virtuagym note an increase in fitness challenge participation during COVID -19
By analysing the data of more than 16 million fitness app users throughout Europe, Virtuagym, a provider of online and mobile coaching technology for fitness businesses, has spotted a rising trend in digital fitness challenge participation.
Over the past two weeks (of increasing isolation due to COVID-19) an additional 400% more app users are utilising the ‘fitness challenge’ feature in Virtuagym’s whitelabel training app. The feature allows clubs to organise challenges such as daily workout challenges, step challenges, as well as plank, squat or pull-up challenges that members can do at home during the current crisis. It tracks progress on a leaderboard and integrates with activity trackers so that users can win virtual awards.
The increased usage of fitness challenges leads to an increase in gym and studio owners touch points with members, a key metric for member retention. At the same time, it’s allowing members to keep up exercise outside of the gym, allowing them to stay motivated by competing with other members and stay social throughout their isolation.
These findings are in line with the rest of Virtuagym’s data which shows there has been a 300% increase in using the workouts section of the Virtuagym app over the past two weeks, as a result of at home training with a virtual trainer.
Virtuagym has partnerships in Australia with virtual group exercise provider Fitness On Demand and supports fitness franchise, Jetts Fitness.
Virtuagym supports more than 15 million consumers, over 6,000 health clubs and more than 30,000 trainers worldwide.
Click here to contact Virtuagym via their entry in the Australasian Leisure Management Supplier Directory.
7th April 2020 - Two-thirds of the world’s fitness clubs are currently closed
31st March 2020 - With clubs closed fitness providers go online
3rd February 2020 - Club Lime beta tests new Life Fitness On Demand
26th April 2019 - Study shows wearable fitness technology gets cancer survivors active
2nd November 2018 - Virtuagym partnership sees Fitness On Demand integration
1st April 2016 - MYZONE set to take wearable fitness technology into a new era
24th April 2015 - OneFitStop launches upgraded fitness technology platform
15th January 2010 - Les Mills Releases ‘Future of Fitness’ Research
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