Latest News

Back to Latest News back

 

With clubs closed fitness providers go online

With clubs closed fitness providers go online
March 31, 2020

With gyms and fitness centres across Australia now closed amid Coronavirus restrictions and with, according to Fitness Australia, more than 20,000 people involved in the industry now having lost their jobs, technology providers, chains, studios and individual personal trainers are now taking services, classes and programs online to maintain contact with members and sustain income.

With facilities closed, and, as of this week, outdoor group fitness now restricted to one-on-one sessions, the industry is adapting to social-distancing rules.

Online recent weeks has seen an explosion of yoga, Pilates and other type of classes streamed and available via platforms including YouTube, Zoom Video and Facebook Live.

Providers which already had online programs such as Les Mills, Fitness On Demand and Technogym have been highlighting their offerings during Coronavirus restrictions while our Myzone has launched a specific ‘COVID-19 Business Relief Program’, a support strategy designed, as the company says “to help all our Myzone clients and users during these troublesome times”.

With convenience having been key to growth of the fitness sector over recent years, the potential to link technology to such convenience has seen many brands already connect with members online, with apps that allows both members and non-members to access virtual fitness, nutrition advice and lifestyle classes along with tracking technology that can monitor food intake, diet adherence and weight loss.

Among facility operators, the Belgravia Group last week launched its Home Fitness Network to, as a statement advised “support (our) nearly 160,000 members and staff.”

Released within 24 hours of the multi-site operator closing the doors of more than 100 facilities, the Home Fitness Network is an online training and nutrition program created by fitness professionals across the various Belgravia Group business units including Belgravia Leisure, Genesis Health + Fitness and Coaching Zone along with more than 90 Les Mills workouts.

Introducing the program, Belgravia Health and Fitness Chief Executive, Ian Jensen-Muir stated “the Home Fitness Network combines exercise, nutrition and community support in one place - bringing our place, to your place to help our members stay healthy, fit and socially connected from the comfort of their own homes.”

Jetts Australia is also launching workouts from home dubbed 'Jetts At Home' while Vision Personal Training has announced a virtual product with an Online 1:1 Personal Training service.

Among operators of single-site facilities, the experience of Kristin Nelson, owner of Fleurieu Yoga in Aldinga, south of Adelaide is typical.

Nelson told InDaily that holding classes online was not something she had ever planned to do but she hoped doing so would allow her to keep staff employed.

Streaming classes from her studio, Nelson advised “It felt like the most responsible thing to do.

“I run a business, I have staff and I was very aware of wanting to take care of everyone but also minimise the potential to spread anything further.

“This felt like something we could do, that there is a choice here to do something different, so I just decided to go for it.”

Demand for home-based exercise has seen a spike in the purchase of consumer fitness products, with retailers such as Rebel Sport Big W and K-Mart having shelves stripped of equipment by eager purchases over recent weeks.

See the potential of this market, hardware giant Bunnings will this week begin offering gym equipment for sale online.

Available via Bunning's online MarketLink site, branded equipment like yoga mats, foam rollers, push-up bars and weighted vests along with larger equipment including treadmills, rowing machines, exercise bikes and cross trainers are expected to go on sale this week.

Images: Belgravia Group Home Fitness (top), Fleurieu Yoga (middle) and Bunnings' venutre into fitness (below).

Related Articles

30th March 2020 - ClassPass launches live-streamed classes to help fitness centres during COVID-19

30th March 2020 - One-on-one fitness training still approved during COVID-19

29th March 2020 - Les Mills and TVNZ partner to deliver fitness classes during COVID-19 lockdown

29th March 2020 - Fitness Australia calls for authorities to practice common sense over filming online training

27th March 2020 - Fitness Australia expands Keep on Moving campaign and builds industry advocacy

25th March 2020 - Belgravia Group launches online fitness program

25th March 2020 - Technogym’s Mywellness Cloud allows fitness clubs to remotely manage members’ training

23rd March 2020 - Fitness Australia calls for urgent government clarification around gym closures

19th August 2015 - Online fitness passes aid Hong Kong exercisers

16th October 2013 - Cityfitness launches New Zealand’s most comprehensive online fitness application

3rd February 2011 - Online Forum to aid web-based retailing


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

INTELLIGENZ

Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…

read more

Access / Billing / Finance / Marketing / Technology

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

LANDER & ROGERS

Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…

read more

Legal

 
 

EventPro

At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…

read more

Events / Hospitality / Technology / Ticketing / Venues

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

Neptune Benson

Neptune Benson is a manufacturer of high quality water filtration and disinfection products for the recreational, industrial, and municipal water markets. With more than 20,000 installations…

read more

Aquatics / Design / Recreation

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business