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Virtuagym launches new online membership solution to help gyms generate revenue during lockdown

Virtuagym launches new online membership solution to help gyms generate revenue during lockdown
January 15, 2021

Virtuagym has launched PRO+, a new solution that enables operators to generate revenue while being closed and upon reopening, by offering members a turnkey digital membership experience through their club mobile app.

PRO+ is comprised of a wide array of content, including weekly community group updates on nutrition, training, and wellness, 200+ virtual trainer workouts, monthly prize challenges, 1,000+ licensed workout videos plus a library of audio meditations for a holistic wellness experience.

Virtuagym Chief Executive, Hugo Braam advises “as clubs are closed, it is essential for providers to adopt digital technology to keep their members engaged and revenue going.

“However, offering a rich and engaging digital content subscription that people are willing to keep paying for is not easy and requires a lot of resources. That’s why we developed Virtuagym PRO+.”

App usage among Virtuagym customers accelerated heavily in 2020, with fitness providers quickly adapting to the ‘new normal’ to drive their digitalisation forward. Findings from the Virtuagym Corona Impact Study across 6,000 European fitness businesses revealed that fitness app usage increased by 340%, while the creation of training plans increased by 100% at the start of the pandemic. From January to October last year, Virtuagym also saw a 175% increase in group class bookings, with people eager to stay connected when training, either in a physical location or online.

Braam adds “following the example set by larger chains, I see many clubs choosing to offer all of their online content for free. I believe this is a big mistake. Independent clubs can generally rely on a high level of customer loyalty and they should be looking to make the most of this. Just call upon your individual members and ask them to support you for a regular or smaller monthly fee in exchange for your online services. We’ve seen this work extremely well across many of our customers. Don’t be afraid to ask for help – especially if you are giving great online content in return."

PRO+ is now available for gyms and studios globally.

Virtuagym has partnerships in Australia with virtual group exercise provider Fitness On Demand and supports fitness franchise, Jetts Fitness.

Virtuagym, a global leader in fitness technology for coaching, member engagement and club management, supports more than 15 million consumers, over 6,000 health clubs and more than 30,000 trainers worldwide.

Click here to contact Virtuagym via their entry in the Australasian Leisure Management Supplier Directory.

Related Articles

2nd December 2020 - Australian Institute of Fitness predicts top industry trends for 2021

6th November 2020 - Australian gymgoers spend an average of $79 a month on memberships

3rd October 2020 - Virtuagym study shows significant COVID-19 recovery by European gyms

25th September 2020 - Virtuagym’s FitNation online event to deliver inspirational topics from expert speakers

24th September 2020 - Aquatic, fitness and sport facilities headed for membership crisis

14th August 2020 - ISPO identifies health orientation as key fitness trend in post Coronavirus-world

15th June 2020 - Survey suggests Australian gyms facing massive membership decline

6th May 2020 - Fitness Australia survey finds Australians keen to renew gym memberships

14th April 2020 - Virtuagym note an increase in fitness challenge participation during COVID -19

31st March 2020 - With clubs closed fitness providers go online

25th March 2020 - Virtuagym launches free at home solution to support clubs affected by Coronavirus

2nd November 2018 - Virtuagym partnership sees Fitness On Demand integration


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