AusLeisure

Virtuagym has launched PRO+, a new solution that enables operators to generate revenue while being closed and upon reopening, by offering members a turnkey digital membership experience through their club mobile app.

PRO+ is comprised of a wide array of content, including weekly community group updates on nutrition, training, and wellness, 200+ virtual trainer workouts, monthly prize challenges, 1,000+ licensed workout videos plus a library of audio meditations for a holistic wellness experience.

Virtuagym Chief Executive, Hugo Braam advises “as clubs are closed, it is essential for providers to adopt digital technology to keep their members engaged and revenue going.

“However, offering a rich and engaging digital content subscription that people are willing to keep paying for is not easy and requires a lot of resources. That’s why we developed Virtuagym PRO+.”

App usage among Virtuagym customers accelerated heavily in 2020, with fitness providers quickly adapting to the ‘new normal’ to drive their digitalisation forward. Findings from the Virtuagym Corona Impact Study across 6,000 European fitness businesses revealed that fitness app usage increased by 340%, while the creation of training plans increased by 100% at the start of the pandemic. From January to October last year, Virtuagym also saw a 175% increase in group class bookings, with people eager to stay connected when training, either in a physical location or online.

Braam adds “following the example set by larger chains, I see many clubs choosing to offer all of their online content for free. I believe this is a big mistake. Independent clubs can generally rely on a high level of customer loyalty and they should be looking to make the most of this. Just call upon your individual members and ask them to support you for a regular or smaller monthly fee in exchange for your online services. We’ve seen this work extremely well across many of our customers. Don’t be afraid to ask for help – especially if you are giving great online content in return."

PRO+ is now available for gyms and studios globally.

Virtuagym has partnerships in Australia with virtual group exercise provider Fitness On Demand and supports fitness franchise, Jetts Fitness.

Virtuagym, a global leader in fitness technology for coaching, member engagement and club management, supports more than 15 million consumers, over 6,000 health clubs and more than 30,000 trainers worldwide.

Click here to contact Virtuagym via their entry in the Australasian Leisure Management Supplier Directory.

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