Latest News

Back to Latest News back

 

VicHealth study shows food delivery services pushing unhealthy options in low-income suburbs

VicHealth study shows food delivery services pushing unhealthy options in low-income suburbs
September 11, 2020

New VicHealth research has found an increase in the number of unhealthy food promotions targeting Victorians living in low-income suburbs on food delivery platforms during COVID-19.

The study looked at food options and promotions in some of the highest income suburbs compared to the lowest on three of the most popular food delivery services in Victoria: Deliveroo, Menulog and UberEats.

It found food delivery giants were more likely to push unhealthy foods like burgers, soft drinks and donuts to people in low income areas compared to wealthier postcodes, with 95% of promotions in poor suburbs for unhealthy food compared with 69% of promotions in richer areas.

The study also found during Coronavirus, people living in poorer suburbs had to scroll past an average 23 unhealthy food venues before finding a healthy option. This increased from an average of 12 venues before Coronavirus.

The findings were vastly different for people living in some of Victoria’s most affluent postcodes, with residents only having to scroll past 7 unhealthy venues before finding a healthier food option.

VicHealth Chief Executive Dr Sandro Demaio said considering people are using these services more frequently during the pandemic, what they’re being pushed to order can have a real impact on their health.

Dr Demaio advised “our research found that if you live in a low-income suburb you’re very unlikely to receive offers on healthy, fresh, delicious food when you order food via a delivery platform.

“It’s unethical that during a health pandemic these multi-million-dollar platforms target people who are already facing barriers to good health with harmful promotions like high fat meal deals, discounts off burgers and chips, and free sugary soft drinks.

“These platforms know people are more likely to buy options that are easy to find and cheap. That’s why it’s so concerning to see a huge difference in what’s available and promoted in our rich and poor suburbs – sushi and salad are on offer for Toorak, but salty, high sugar fast foods for low-income suburbs.”

Dr Demaio noted it was important that food delivery services are held to higher standards in how they market and sell their products.

“We want to see healthier food front and centre on these apps regardless of what postcode you’re in. We’d also like to see apps work with their partners to deliver more promotions on healthier food such as salads, vegetable dishes and sushi.”

The research found a significant difference in how food was marketed compared to its actual nutrition content. Across low and high-income areas food outlets selling mostly high-calorie foods full of salt, sugar and fat, were often described as ‘fresh’, ‘healthy’ and ‘lean’. In lower income areas it was more common to see foods marketed in terms of their price and perceived ‘value’.

Dr Demaio said it was important that people looked behind the spin when ordering a meal through food delivery apps and added “these platforms try to manipulate you into buying and eating more than you need. Some of the meal deals we saw on these apps contained almost your entire days’ worth of kilojoules in one meal.

“It might look like good value to order a meal deal, but if it comes loaded with soft drinks and desserts you wouldn’t normally have bought it’s not a good deal. Often it’s cheaper and healthier to stick to what you wanted rather than being manipulated into buying a ‘deal’ that comes at a cost to your wallet and your health.”

Related Articles

7th April 2020 - AFL players join with VicHealth to promote wellness during Coronavirus shutdown

26th February 2020 - VicHealth considers new industry code on unhealthy food advertising to be ineffective

21st January 2020 - VicHealth calls for higher standards on fast food marketing to teenagers and children

9th April 2019 - VicHealth research reveals widespread promotion of alcoholic drinks on social media

30th January 2019 - VicHealth research considers the effectiveness of health and wellbeing apps 

6th December 2018 - Health promotion efforts lauded at VicHealth Awards

3rd March 2018 - VicHealth calls for Australia’s supermarkets to take action on obesity

2nd July 2016 - VicHealth investing in the health and wellbeing of Victorian women

14th January 2010 - VicHealth awards head to Alcohol and Obesity Policy Coalitions


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

Quayclean

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 

GREENEDESK

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

METRA Australia

With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

BH Fitness

BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business