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Tourism Australia revises Aussie Specialist Program
As Australia moves closer to opening its borders to visitors once again, Tourism Australia has updated its Aussie Specialist program with a new look and more functionality for users.
The Aussie Specialist Program, which operates in conjunction with Australia’s State and Territory Tourism Organisations, has greater personalisation, faster qualifying times and shorter, more interactive training modules.
The investment in updating the program comes at the right time, according to Tourism Australia Managing Director Phillipa Harrison.
Harrison noted that frontline travel sellers "turned to the Aussie Specialist Program over the past 18 months to learn and position themselves as champions for Australian travel once borders reopen."
Looking forward, Harrison advised “Australia remains one of the most desirable travel destinations in the world and the Aussie Specialist Program helps to ensure we will be in the best possible position to convert travel demand into bookings as soon as borders reopen.
“We now have more than 26,000 qualified Aussie Specialists worldwide and hope the new program will allow more agents to complete their learning so they too can best sell Australian tourism experiences.”
In conjunction with the launch of the new and improved specialist program, Tourism Australia is inviting its Aussie Specialists to the inaugural Australia Global Summit, a virtual event that will take place on 16th November.
All Aussie Specialists and distribution partners are invited to take part in the event, free of charge.
The summit will be a three-hour online event that includes inspiring keynote speakers, energizing storytelling chapters, informative education sessions and on-demand content. It will be available in nine languages and is jointly promoted by Tourism Australia and all eight state and territory tourism partners.
In addition to the updated specialist program, Tourism Australia launched Australia 365, a global, always-on virtual trade hub that registered buyers can use to connect with more than 2,0000 suppliers. The new platform provides the global distribution partners and Aussie Specialists the opportunity to share, train, update and connect throughout the year.
Image: Chinese tourists at Victoria's 12 Apostles. Credit: Visit Victoria.
3rd October 2021 - ATEC welcomes announcement of International borders reopening
1st October 2021 - Australia to open international borders from November
1st October 2021 - Tourism WA secures five high-profile hockey events
30th September 2021 - First 16 months of Coronavirus pandemic removes $101 billion from Australian tourism
30th September 2021 - SiteMInder research reveals a new type of traveller has emerged through COVID pandemic
22nd September 2021 - Australian Regional Tourism adds voice to fears over skills and workforce shortages
16th September 2021 - Reopening Queensland tourism operators set to face staff shortages
10th September 2021 - 2021 World Tourism Day set to celebrate inclusivity
8th September 2021 - Gold Coast tourism sees 20% drop in jobs as a result of Coronavirus
17th August 2021 - Adventure Tourism Victoria says tourism is dead
15th August 2021 - Virtual tourism a beacon of hope in a post-pandemic world
12th August 2021 - Western Australia tourism devastated as visitors locked down
9th August 2021 - New platform to assist tourism operators avoid COVID-19 cancellations
1st July 2021 - Ecotourism Australia launches new version of Green Travel Guide
15th April 2021 - Tourism Australia reveals extra support for the business events sector
11th February 2021 - Tourism Australia launches new campaign to boost business events across Australia
19th January 2021 - Tourism Australia Managing Director predicts top global travel trends for 2021
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