Latest News

Back to Latest News back


Tourism Australia revises Aussie Specialist Program

Tourism Australia revises Aussie Specialist Program
October 3, 2021

As Australia moves closer to opening its borders to visitors once again, Tourism Australia has updated its Aussie Specialist program with a new look and more functionality for users.

The Aussie Specialist Program, which operates in conjunction with Australia’s State and Territory Tourism Organisations, has greater personalisation, faster qualifying times and shorter, more interactive training modules.

The investment in updating the program comes at the right time, according to Tourism Australia Managing Director Phillipa Harrison.

Harrison noted that frontline travel sellers "turned to the Aussie Specialist Program over the past 18 months to learn and position themselves as champions for Australian travel once borders reopen."

Looking forward, Harrison advised “Australia remains one of the most desirable travel destinations in the world and the Aussie Specialist Program helps to ensure we will be in the best possible position to convert travel demand into bookings as soon as borders reopen.

“We now have more than 26,000 qualified Aussie Specialists worldwide and hope the new program will allow more agents to complete their learning so they too can best sell Australian tourism experiences.”

In conjunction with the launch of the new and improved specialist program, Tourism Australia is inviting its Aussie Specialists to the inaugural Australia Global Summit, a virtual event that will take place on 16th November.

All Aussie Specialists and distribution partners are invited to take part in the event, free of charge.

The summit will be a three-hour online event that includes inspiring keynote speakers, energizing storytelling chapters, informative education sessions and on-demand content. It will be available in nine languages and is jointly promoted by Tourism Australia and all eight state and territory tourism partners.

In addition to the updated specialist program, Tourism Australia launched Australia 365, a global, always-on virtual trade hub that registered buyers can use to connect with more than 2,0000 suppliers. The new platform provides the global distribution partners and Aussie Specialists the opportunity to share, train, update and connect throughout the year.

Image: Chinese tourists at Victoria's 12 Apostles. Credit: Visit Victoria.

Related Articles

3rd October 2021 - ATEC welcomes announcement of International borders reopening

1st October 2021 - Australia to open international borders from November

1st October 2021 - Business Events Council of Australia critical of Government plans to shutdown COVID Disaster Payments

1st October 2021 - Tourism WA secures five high-profile hockey events

30th September 2021 - First 16 months of Coronavirus pandemic removes $101 billion from Australian tourism

30th September 2021 - SiteMInder research reveals a new type of traveller has emerged through COVID pandemic

27th September 2021 - Queensland tourism industry to benefit from $70 million in joint Federal state grants package

22nd September 2021 - Australian Regional Tourism adds voice to fears over skills and workforce shortages

16th September 2021 - Reopening Queensland tourism operators set to face staff shortages

14th September 2021 - Sunshine Coast tourism operators encourage Queenslanders to visit the region during school holidays

10th September 2021 - 2021 World Tourism Day set to celebrate inclusivity

8th September 2021 - Gold Coast tourism sees 20% drop in jobs as a result of Coronavirus

30th August 2021 - Tourism Training Australia to deliver online event addressing plans to kickstart tourism sector

17th August 2021 - Adventure Tourism Victoria says tourism is dead

15th August 2021 - Virtual tourism a beacon of hope in a post-pandemic world

12th August 2021 - Western Australia tourism devastated as visitors locked down

9th August 2021 - New platform to assist tourism operators avoid COVID-19 cancellations

6th August 2021 - GlobalData highlights the impact of lockdowns on Australia’s domestic tourism recovery

6th August 2021 - New appointments made to Tourism and Events Queensland board to help support tourism recovery

1st July 2021 - Ecotourism Australia launches new version of Green Travel Guide

19th May 2021 - ATEC and Tourism Australia encourage export businesses to participate in Korea Host program

15th April 2021 - Tourism Australia reveals extra support for the business events sector

11th February 2021 - Tourism Australia launches new campaign to boost business events across Australia

19th January 2021 - Tourism Australia Managing Director predicts top global travel trends for 2021

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

ProSlide Technology

ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…

read more

Aquatics / Play / Waterparks


Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more



Again Faster

ABOUT Again Faster is a Brisbane based, Australian owned supplier of strength and conditioning and functional fitness equipment. With nearly 10 years experience in the Australian market, we are…

read more

Fitness / Recreation


Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more



iDwala Pty Ltd

iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces



Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation


@leisure Planners

@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…

read more



get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business