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read moreTogether with Tourism Australia, ATEC is supporting Australia’s export tourism businesses to prepare for the returning Korean market with the newly created KOREA Host program.
ATEC and Tourism Australia are running a series of virtual events this May, delivered through an interactive online learning platform featuring case studies and insights from global tourism marketing experts.
ATEC Managing Director Peter Shelley notes “ATEC’s successful Market Host programs deliver commercially valuable learning opportunities which help export tourism businesses prepare for new markets and their needs.
“While we wait for our international borders to open, tourism businesses have the opportunity to invest in building capacity and capability for the future and ATEC Host programs can help them do just that.”
The ‘KOREA HOST’ industry development program is a commercially valuable brand, endorsed by government and industry leaders of the South Korean travel trade. Korea Host is an interactive online learning program delivered in three 90 minute modules including:
Tourism Australia Managing Director Phillipa Harrison said the new Korea Host training program provided a good opportunity for Australian tourism businesses to prepare themselves for the return of international visitors in the future.
“Pre-COVID South Korea was one of Australia’s top 10 markets for both visitors and spend and we expect that in time, once travel resumes, the market will return in significant numbers.
“While international travel is on hold, it is an opportune time for Australian tourism operators to gain a competitive advantage and prepare for the future by equipping themselves with the knowledge and insights into this important tourism market.”
Korea Host is the # 1 market specific business development program and was developed by ATEC in partnership with Tourism Australia. Previous programs include Japan Host, India Host, Domestic Ready, International Ready and COVID Ready.
Graduates will receive digital badging to show their market readiness which they can display at the upcoming ATE in June.
Registrations and dates for workshops across the country are available at: atec.net.au/training-&-development/korea-host/
27th April 2021 - ATEC tours state and regional branches to discuss restart strategy
8th March 2021 - ATEC highlights the impact of declining inbound tourism on regional communities
21st December 2020 - ATEC welcomes Dan Tehan as Australia’s new Federal Tourism Minister
24th November 2020 - ATEC to provide COVID Ready training for New Zealand based tourism businesses
18th November 2020 - ATEC to deliver its annual Meeting Place program as a hybrid event in 2020
10th November 2020 - ATEC highlights that tourism exporters need JobKeeper support until international borders reopen
19th October 2020 - ATEC expands its program supporting Australian tourism exporters to attract domestic visitors
7th October 2020 - ATEC welcomes Federal Budget support for tourism industry
27th September 2020 - ATEC concerned over lack of government funding to support inbound tour operators
21st September 2020 - ATEC aligns with WTTC Safe Travel protocols
23rd June 2020 - ATEC warns domestic travel not a simple fix for Australia’s tourism industry
19th April 2021 - Business Events Council of Australia welcomes Tourism Australia’s continued support
15th April 2021 - Tourism Australia reveals extra support for the business events sector
7th April 2021 - Tourism Australia launches National Experience Content Initiative
11th February 2021 - Tourism Australia launches new campaign to boost business events across Australia
19th January 2021 - Tourism Australia Managing Director predicts top global travel trends for 2021
17th November 2020 - Tourism Australia research shows cautious optimism in planning domestic events
6th November 2020 - Tourism Australia’s Business Events Boost Program awards 86 successful applicants
22nd June 2020 - Tourism Australia launch new program to support domestic business events sector
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