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ATEC tours state and regional branches to discuss restart strategy

ATEC tours state and regional branches to discuss restart strategy
April 27, 2021

With state borders largely open, the Australian Tourism Export Council (ATEC) has advised it is “taking to the road” for a series of face to face discussions with members for the first time in over a year.  This member engagement program will provide first-hand information on the challenges being faced by export tourism businesses across ATEC’s eight state and regional branches.

The first stop on ATEC’s tour is Adelaide on Wednesday 28th April followed by Brisbane, Gold Coast, Sydney, Cairns, Melbourne, Hobart, Perth and Darwin.

The feedback received will contribute to a framework which will identify and recognise the needs of the grass roots of the industry. The feedback will be presented to Tourism Minister Dan Tehan and Shadow Tourism Minister Senator Don Farrell during the Australian Tourism Exchange (ATE) to be held in June.

ATEC Managing Director Peter Shelley notes “over the past 12 months we have been in close contact with our members, supporting them across the most difficult period in 50 years in ATEC’s history, ensuring the Government has a comprehensive understanding of what happening on the ground.

“Now that we can get back to face to face meetings, we will be taking the opportunity to visit each state to gather as much information as we can from our members including how they are travelling, what they need right now to survive, and what they will need to prepare for when our international borders finally open.

“Importantly, this tour will give us more information to feed back to the Government and will inform ATEC’s agenda priorities and direction going forward."

Shelley said the priority for the export tourism industry was to establish a framework for the resumption of international travel which will enable businesses to make important decisions about their operations.

“Many tourism businesses are holding on, waiting for the announcement that they can once again welcome international visitors and knowing they have a date ahead can mean the difference between hanging on or closing the doors.

“ATEC’s next step will be to communicate to the Government how vital it is that the industry has a timeline for the resumption of inbound visitation and work with them to develop a strategy to support the industry though till borders open.

ATEC will be developing a white paper informed by the member feedback outlining the needs of the industry along with a suggested framework/roadmap.

Image: South Australia Barossa Valley Ballooning

Related Articles

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21st December 2020 - ATEC welcomes Dan Tehan as Australia’s new Federal Tourism Minister

24th November 2020 - ATEC to provide COVID Ready training for New Zealand based tourism businesses

18th November 2020 - ATEC to deliver its annual Meeting Place program as a hybrid event in 2020

10th November 2020 - ATEC highlights that tourism exporters need JobKeeper support until international borders reopen

19th October 2020 - ATEC expands its program supporting Australian tourism exporters to attract domestic visitors

7th October 2020 - ATEC welcomes Federal Budget support for tourism industry

27th September 2020 - ATEC concerned over lack of government funding to support inbound tour operators

21st September 2020 - ATEC aligns with WTTC Safe Travel protocols  

23rd June 2020 - ATEC warns domestic travel not a simple fix for Australia’s tourism industry

13th May 2020 - ATEC highlights the harsh reality of a tourism industry in crisis

30th April 2020 - ATEC part of new Tourism Restart Taskforce to strengthen industry COVID-19 response

22nd April 2020 - ATEC considers diverse and competitive airlines to be critical to Australian tourism

6th March 2020 - ATEC highlights the ongoing threat of Coronavirus to export tourism industry

2nd March 2020 - ATEC remembers tourism innovator James Kwan

17th January 2020 - ATEC emphasises the need for positive messages to international tourists

28th November 2019 - ATEC recognises outstanding industry achievements for 2019

4th October 2019 - ATEC launches program for WA tourism operators hosting Japanese visitors

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