Latest News

Back to Latest News back

 

Tourism Australia launch new program to support domestic business events sector 

Tourism Australia launch new program to support domestic business events sector 
June 22, 2020

A new $1.5 million Business Events Boost Program has been launched to help the domestic business events sector get back on its feet in the wake of the COVID-19 crisis and drive new business to regions around Australia.

Tourism Australia Executive General Manager Events, Penny Lion advises “we are very pleased to be launching the Business Events Boost Program as part of our overall strategy to help the Australian business events industry recover from the impacts of COVID-19 and  are looking forward to partnering with them to deliver initiatives to help kickstart domestic business events.

“The program is a domestic iteration of our already successful and internationally focussed Advance Program and will provide the industry an opportunity to access funding for innovative marketing and distribution initiatives.”

Tourism Australia’s Business Events Boost Program will provide convention bureaux, convention centres, professional conference organisers and event managers with the opportunity to leverage the agency’s expertise and help win new domestic business.

Federal Tourism Minister Simon Birmingham said that getting the domestic business events industry up and running as quickly as possible would be critical to the industry’s recovery from the impacts of COVID-19 and added “Business events are one of the most crucial sectors of our tourism industry delivering huge economic benefits to communities around Australia.

“The sector has been severely impacted by the COVID-19 crisis with the widespread cancellations of many domestic business events and a significant number of international events postponed.

“With restrictions now starting to lift and interstate travel starting to re-commence, this program will help venues and destinations to better market themselves in what is a highly competitive industry and secure lucrative corporate meetings, annual conferences, exhibitions and incentive events.

“Business events have major flow-on effects by helping to fill hotels, bars and restaurants, and will provide a much-needed boost to businesses and local economies as they rebuild from the impacts of the COVID-19 crisis.”

The Business Events Boost Program aims to provide industry with the skills and resources it needs to drive new business for Australia through a range of marketing and distribution initiatives.

The program represents a shift in focus towards the domestic business events space and forms part of a broader recovery strategy being delivered by Business Events Australia to support Australian industry through this time and to ensure Australia continues to be recognised as a quality business event destination.

Lion notes “With international travel restrictions likely to be in place for some time yet, the recovery of Australia’s business events industry will be driven by domestic activity as soon as it is safe and practical to do so.”

The new Business Events Boost Program will be run by Tourism Australia’s dedicated business events unit, Business Event Australia, throughout FY2020/21.

Applications are set to open on 1st July 2020 and close on 30th September 2020.

For more information including details on eligibility criteria can be found at: Australia.com/businessevents

Image courtesy of Darwin Convention Centre

Related Articles

17th June 2020 - Business Events Council of Australia highlights impact of COVID-19 shutdown

11th June 2020 - ICC Sydney launches operating framework for safe reopening of events  

10th June 2020 - Melbourne Convention Bureau reorganises digital delivery to help promotion of events

9th June 2020 - Go with Tourism to sponsor tourism businesses and education providers for 2020 careers expos

4th June 2020 - EEAA online webinar highlights Australian business events industry ready to restart face-to-face events

4th June 2020 - Tourism Industry Aotearoa urges businesses to act quickly on tourism funding

15th May 2020 - New online training program launched to help Australian businesses return to work safely

14th May 2020 - Business Events Council of Australia delivers COVIDSafe guidelines to government

8th May 2020 - EEAA calls on governments to expedite restart date for domestic business events

27th April 2020 - Tourism Australia revises Business Events Advance Program to support industry in COVID-19 recovery

18th February 2020 - Tourism Australia’s Business Events enhances presence at AIME 2020

23rd January 2020 - Tourism Australia launches $20 million campaign to support bushfire affected industry

10th January 2020 - Tourism Australia looks to reassure visitors with information on bushfire impacts


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business