Latest News

Back to Latest News back

 

Tokyo 2020 generates record US$3.1 billion in domestic sponsorship commitments

Tokyo 2020 generates record US$3.1 billion in domestic sponsorship commitments
June 26, 2019

The International Olympic Committee (IOC) has announced that the Tokyo 2020 Olympics has generated a record sponsorship revenue of over US$3.1 billion, almost three times more than any previous summer Games.

John Coates, the IOC’s Coordination Commission Chief for Tokyo 2022, said yesterday that local sponsorship agreements have been signed with 62 brands, and described the revenues as “an amazing amount of money.”

The US$3.1 billion figure does not include IOC revenues from global partnerships with Japanese brands Toyota, Bridgestone and Panasonic under The Olympic Partners sponsorship program.

TOP is the highest level of Olympic sponsorship, granting category-exclusive marketing rights for the Summer, Winter and Youth Olympic Games to a select group of global partners.

When asked if more domestic sponsorships were expected, Coates said most sponsorship categories are already filled.

The local organisers have also had strong interest in tickets from the Japanese public. Over 7.5 million people have registered for tickets through a lottery system, many of whom missed out.

Coates said this indicated “strong support and a high level of interest among the Japanese public”.

Image shows Tokyo's National Stadium, the main venue for the 2020 Olympics, under construction.

Related Articles

25th June 2019 - IOC satisfied with preparations for Beijing 2022 Winter Olympics

29th May 2019 - IOC explores further reform for Olympic Games bidding

8th May 2019 - Olympic sport federations call for clarity on management of Tokyo Games

7th April 2019 - New organisation for Japanese sport and entertainment venues

1st April 2019 - Japanese Olympic Committee President to quit amid corruption allegations scandal

3rd January 2019 - Tokyo 2020 Olympics organisers maintain steady budget

11th December 2018 - Japan bans ticket scalping at major sporting events

8th August 2018 - New artificial surfing attractions to open in Japan

7th August 2018 - Tokyo Olympics organisers confirm use of facial recognition technology for 2020 Games

29th June 2018 - Tokyo 2020 Olympics organisers look to showcase green technology

28th September 2015 - Tokyo Olympics organisers call for five more sports for 2020 Games

9th September 2011 - Companies that sponsor outperform those that don’t


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TouchCloud Global

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism

 
 

VLOCKER

Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

REGUPOL

Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…

read more

Fitness / Recreation / Safety / Surfaces

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

LANDER & ROGERS

Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…

read more

Legal

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business