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Ticketmaster and TikTok partner to offer a new way to discover and purchase event tickets

Ticketmaster and TikTok partner to offer a new way to discover and purchase event tickets
August 6, 2022

Ticketmaster and TikTok are partnering to launch an in-app feature that lets users discover events and purchase tickets directly through the popular short-form video app.

Ticketmaster's new TikTok tool will also enable creators to search for Ticketmaster events and add those links to their videos - with the link to the event appearing above the caption to the video, thus allowing users to click it to easily purchase tickets.

Initially only available to select creators, the feature will scale to more users over time.

Ticketmaster says it wants to reach fans on the platforms they use the most, which includes TikTok. The Live Nation company also says the partnership will empower event organisers and creators to reach ticket buyers in a new way.

Many artists and events have already signed on to begin using the ticketing mini app, including Demi Lovato, OneRepublic, Usher, Backstreet Boy and WWE.

Ticketmaster’s partnership with TikTok comes five months after it launched a new way for users to discover live entertainment events on Snapchat.

The feature matches users with events they might be interested in based on their preferences. If you find something you’re interested in, you can see if your friends have matched the same event. Once you’ve decided on an event, you’re redirected to Ticketmaster’s website to purchase tickets.

Both partnerships aim to help reach young audiences by taking advantage of the discovery tools on TikTok and Snapchat.

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22nd July 2022 - Strengthening presence in Asia Ticketmaster announces part acquisition of Thai Ticket Major

17th February 2022 - Ticketmaster and Snapchat offer consumers new way to discover upcoming live entertainment events

10th February 2022 - Ticketmaster and Redeam partner to offer tourists the chance to purchase live event tickets as they book trips

1st December 2021 - Ticketmaster and Moshtix announce joint ticketing partnership with Big Top at Luna Park Sydney

20th October 2021 - Jim Kotsonis named Regional Vice President at Ticketmaster Asia Pacific

5th October 2021 - Ticketmaster commissions two-part film series promoting Australia’s path to the return of live events

4th October 2021 - Ticketmaster and Marvel Stadium extend multi-decade partnership

1st October 2021 - Ticketmaster technology helps deliver successful AFL finals series

17th June 2021 - ASM Global and Ticketmaster expand international strategic partnership

10th June 2021 - Safety measures introduced by Ticketmaster and Australian Open ensured a successful event

22nd October 2020 - Ticketmaster Australia and New Zealand announce new leadership appointments

25th April 2020 - Ticketmaster to honour refunds to all cancelled or postponed shows and events

14th February 2020 - AFL and Ticketmaster move to scrap ticket booking fees at Melbourne’s Marvel Stadium

13th February 2020 - Ticketmaster expands Asian operations in Taiwan and Singapore


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