Latest News

Back to Latest News back

 

The devastating impact of soft drinks on public health

The devastating impact of soft drinks on public health
January 14, 2016

The way in which soft drinks, containing inexpensive ingredients, became the basis of multi-billion dollar industries and international brand icons, while also having a devastating impact on our health will be the focus of a talk at the University of Auckland’s Tāmaki Campus next Monday by an American food and nutrition expert.

Professor Marion Nestle is the Paulette Goddard Professor of Nutrition, Food Studies, and Public Health at New York University, Professor of Sociology at NYU and a visiting professor of Nutritional Sciences at Cornell University.

In her talk, ‘Soda Politics: Taking on Big Soda (and Winning)’, Professor Nestle will detail the ways that the soft drink industry works overtime to make drinking sugar-sweetened beverages as common and accepted as drinking water, for adults and children.

In America, ‘soda’ drinks refer to soft drinks or sugar-sweetened beverages.

She explains that “sodas are astonishing products ... little more than flavoured sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers into a multi-billion dollar industry with global recognition, distribution, and political power.

“Billed as refreshing, tasty, crisp, and ‘the real thing’, sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes, that the first line of defence against any of these conditions is to simply stop drinking them.”

“Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs.”

Professor Nestle, a renowned food and nutrition policy expert and public health advocate, shows how soft drinks are principally miracles of advertising. She says the industry spends billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialised nations.

Professor Nestle comments “once they have stimulated demand, they leave no stone unturned to protect profits.

“That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organisations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics.”

In ‘Soda Politics’, Professor Nestle follows the money trail wherever it leads, revealing how hard ‘Big Soda works’ to sell as much of their products as possible to an increasingly obese world.

She adds that ‘Soda Politics’ does more than just diagnose a problem - it encourages people to help find solutions, stating “from Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks.

“Their actions are having an impact - for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years.”

“Health advocacy campaigns are now the single greatest threat to soda companies' profits.

“Soda Politics provides the tools needed to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.”

Hosted by the School of Population Health, the talk by Professor Nestle will be held from midday to 1pm on Monday 18th January at the Tāmaki Campus (Function room).

21st December 2015 - WORLD OBESITY PARTNERS WITH THE LANCET TO LAUNCH NEW INTERNATIONAL OBESITY COMMISSION

24th November 2015 - WINNERS ANNOUNCED AT 2015 NEW ZEALAND EXERCISE INDUSTRY AWARDS

17th August 2015 - COCA-COLA BACKED RESEARCH FINDS PHYSICAL INACTIVITY A ‘MAJOR PREDICTOR OF CHILDHOOD OBESITY’

18th July 2015 - SELLERS OF SPORTS DRINKS MAY SOON BE ABLE TO ADD ‘MISLEADING’ HEALTH CLAIMS

27th August 2014 - STUDY SHOWS DRINKS CHILDREN ASSOCIATE WITH SPORT ARE LARGELY UNHEALTHY

10th June 2014 - FAST FOOD SPONSORSHIP SWAMPS CHILDRENS SPORT


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business