Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…read more
Coca-Cola backed research finds physical inactivity a ‘major predictor of childhood obesity’
Newly released research that identified physical inactivity, rather than diet, as the biggest cause of childhood obesity has come under fire after it emerged that the study was funded by Coca-Cola.
The study from Louisiana State University’s Pennington Biomedical Research Center collected data from more than 6,000 children aged between nine and 11 across all continents. The results, published in the peer reviewed journal Obesity, concluded that a lack of physical activity and insufficient sleep were the major lifestyle risk factors for childhood obesity.
Commenting on the results, study co-authors Dr. Peter Katzmarzyk stated "we know that diet and exercise play significant roles in overall health and weight management, but I was surprised to see that physical activity makes an even bigger impact on children's weight than we previously thought."
“This study shows that obesity cannot be explained away by culture, class or status, and these research results reinforce the need for kids to engage in play time and other forms of physical activity each day."
However, the study has attracted a number of negative headlines, with critics claiming the research will be used to downplay the importance of a healthy diet and mitigate the impact of carbonated drinks (as produced by Coca Cola) in rising global obesity levels.
Although the research reached the conclusion that Coca Cola would likely have been hoping for, it is supported by a raft of independent studies suggesting inactivity is more deadly than a poor diet.
Chief among these was a study from Cambridge University in the United Kingdom released earlier this year which found physical inactivity is killing twice as many Europeans as obesity.
Coca Cola has recently been increasing its presence in the physical activity sector backing a range of activity initiatives.
Last year saw Coca-Cola New Zealand launch 'Move60', "an initiative designed to motivate teens to get active."
For more information on the Pennington Biomedical Research Center study Exercise Effect on Weight and Body Fat in Men and Women go to the journal Obesity at http://onlinelibrary.wiley.com/doi/10.1038/oby.2007.178/full
27th August 2014 - STUDY SHOWS DRINKS CHILDREN ASSOCIATE WITH SPORT ARE LARGELY UNHEALTHY
10th June 2014 - FAST FOOD SPONSORSHIP SWAMPS CHILDRENS SPORT
19th March 2014 - ACTIVE VIDEO GAMING HELPS FIGHT OBESITY
8th February 2014 - BURGER KING AND COCA-COLA BACK NEW ZEALAND ACTIVITY AND SPORT INITIATIVES
6th January 2014 - AFL NAMES GATORADE AS ITS OFFICIAL SPORTS DRINK
22nd November 2013 - CHILDREN LESS FIT THAN THEIR PARENTS
12th September 2013 - HEALTH ADVOCATES CALL FOR COCA-COLA TO SCRAP ‘HEALTHY LIFESTYLE’ ADVERTISING CAMPAIGN
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…read more
PulseTec Solutions is a leading provider of software systems and solutions to the health and fitness industry for more than a decade. Our key products and services include ClientConnect studio and…read more
The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…read more
Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…read more
The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!