The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
Tennis Australia appoints new Chief Insights and Marketing Officer
Experienced digital marketer Josie Brown is set to join Tennis Australia in the new role of Chief Insights and Marketing Officer.
Announcing the appointment, Tennis Australia Chief Executive Craig Tiley today advised “we are delighted to welcome Josie Brown to the team and believe she will help us grow our organisation’s customer focus and insights driven decision-making while expanding our brand presence across the globe.
“Josie brings more than 20 years’ experience in the digital marketing arena to this new executive role which will see her responsible for the overall execution of all marketing and brand strategies as well as ensuring Tennis Australia is at the forefront of data-aware decision making.
"Her expertise in digital transformation and innovation forms a major reason for this appointment. It’s a very exciting time for our company and we are thrilled to have Josie lead the future development of our consumer strategy.”
In her current position as Director of Digital, APAC at J Walter Thompson, Brown has been responsible for driving significant digital growth for several international clients by becoming more consumer centric businesses. Prior to joining JWT in 2011, she worked at Procter and Gamble as well as ninemsn and Lufthansa.
Looking forward to her new role, Brown stated “I'm thrilled to be joining Tennis Australia at an exciting time when technology is connecting fans to their tennis experiences in new ways.
“Harnessing the power of data and innovation has enormous potential to increase tennis participation in Australia. I'm looking forward to working with the team to develop and enhance consumer experiences.”
Brown is set to commence her new role in the coming weeks.
27th August 2018 - Dunlop named new official ball partner for Australian tennis
21st August 2018 - New name for Melbourne’s Hisense Arena
23rd April 2018 - Tennis Australia looks to gain management control of Melbourne Park
6th April 2018 - Tennis Australia appoints new Chief Tennis Officer
29th March 2018 - Channel 9 and Tennis Australia agree five year tournament broadcast deal
27th December 2017 - Microsoft shares sport fan engagement learnings
18th January 2017 - Australian Open tennis viewers a different breed to those who play tennis
5th May 2016 - Tennis Australia appoints Ann West as integrity head
16th April 2016 - Tennis Australia appoints new participation head
15th October 2014 - Australian Open steps up marketing to Chinese tennis lovers
13th July 2010 - Sports Marketing and Fan Interaction Moves Online
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