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New name for Melbourne’s Hisense Arena

New name for Melbourne’s Hisense Arena
August 21, 2018

The Victorian Government has announced that the Hisense Arena at Melbourne Park is to shed its naming rights to be known as the Melbourne Arena.

Coming just weeks before the city’s Etihad Stadium transitions to become the Marvel Stadium, the change of name appears to reflect that the Victorian Government has been unsuccessful in securing a new naming rights deal for the indoor arena – with the Hisense deal having expired last year.

However, in a statement, the Victorian Government has announced that the name change represents a five-year naming rights deal with Tennis Australia.

The press statement advises “the new name will ensure that when all the action is beamed around the globe, there’s no mistaking that the best of the best is staged in Melbourne, the world’s sporting capital.

“The re-naming is part of the ongoing redevelopment of Melbourne Park that the Labor Government is leading to ensure the entertainment precinct is the envy of the world.

"The redevelopment of the precinct has delivered better access via the new Tanderrum foot bridge, a new headquarters for Tennis Australia and Melbourne and Olympic Parks, and a major upgrade to both patron and artist facilities inside Rod Laver Arena.

“Construction of the new eastern annexe to Rod Laver Arena and a faster retractable roof is also on track for the Australian Open 2019, in addition to a new multi-purpose 5,000-seat show court arena, as well as a new function and media centre as part of the $271.55 million stage three redevelopment.

“Together, the new look and new name mean the Australian Open will remain in Melbourne until at least 2036, bolstering Melbourne’s status as Australia’s sporting capital.

“The renaming comes as Melbourne and Olympic Parks Trust’s 10-year association with Hisense draws to a close.”

Earlier this year it was reported that Tennis Australia was looking to take on the management of the Melbourne and Olympic Park precinct.

Images: Tennis action at the former Hisense Arena (top) and the venue's new brand (below).

Related Articles

20th August 2018 - Money In Sport conference delegates to learn about Disney’s Marvel Stadium naming rights deal

23rd April 2018 - Tennis Australia looks to gain management control of Melbourne Park

15th January 2018 - Electronics giant’s branding continues at Hisense Arena six months after naming rights deal ends

8th January 2018 - Revamped Melbourne Park ready for 2018 Australian Open

7th December 2017 - Hisense Arena to host Australian Open and National Basketball League competition on the same day

23rd April 2017 - Stage three Melbourne Park redevelopment to include new 5000-seat tennis arena

10th March 2016 - TV’s McGuire leads push to demolish Melbourne’s Etihad Stadium and Hisense Arena for new AFL venue

3rd December 2015 - Hisense Arena to stage showpiece netball tournament under three-year contract

16th March 2015 - Melbourne’s Margaret Court Arena emerges as a new venue for live music

24th January 2015 - Margaret Court Arena gains acclaim during Australian Open week one

25th August 2014 - Hisense serves up new three-year Arena deal

14th July 2008 - Now Vodafone changes to the Hisense Arena


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