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Hisense serves up new three-year Arena deal

Hisense serves up new three-year Arena deal
August 25, 2014

Melbourne's Hisense Arena has received a significant boost, with naming rights partner Hisense signing a new three-year deal with Tennis Australia and the Melbourne and Olympic Parks Trust (MOPT).

Tennis Australia Chief Executive and Australian Open Tournament Director Craig Tiley today joined Victorian Minister for Sport and Recreation Damian Drum, Hisense International Chief Executive Dr Lin Lan and MOPT Chair Russell Caplan at a ceremonial signing to secure the Hisense Arena name for years to come.

Tiley said Tennis Australia was proud to continue its association with the Hisense brand, both as naming rights sponsor of Hisense Arena and official television supplier to the Australian Open.

Tiley explained “every year this world class stadium plays host to thousands of tennis fans and many of the world's top tennis players

"This year alone men's champion Stanislas Wawrinka, women's champion Li Na and fellow Grand Slam champions Roger Federer, Andy Murray and Ana Ivanovic all stepped out at Hisense Arena. In 2015 we're excited to be opening the doors of Hisense Arena to all ground pass holders, giving more people access to our three stadium courts than ever before. 

"We are also proud to have extended our partnership with Hisense as official television supplier of the Australian Open through until 2017. We look forward to another great summer of tennis and an exciting future together."

As official television supplier to the Australian Open, Hisense provides more than 800 screens at Melbourne Park each year and a further 200 screens at Australian Open Series events in Brisbane and Sydney.

Speaking at today's announcement Minister Drum said Hisense Arena was a diverse sports and entertainment venue, stating "Hisense Arena is an outstanding venue, which has become a household name due to the calibre and variety of events it hosts each year.

"Each year the world's best tennis names converge at Hisense Arena for the Australian Open, and it is also the home of elite sporting teams such as the Melbourne Vixens and Melbourne United.

"Due to its multi-purpose nature, a growing number of events and concerts are also embracing Hisense Arena as a venue of choice, helping to consolidate its position in the thriving Melbourne & Olympic Parks precinct."

Hisense Australia Head of Marketing Andre Iannuzzi concluded "in just under eight years Hisense Australia's range of home appliance and television products has made its way into millions of homes across Australia, due in part to its commitment to consumers in making the best technology available and affordable.

"We're able to produce high quality products and services thanks to the continued support of Australia's leading retail channels and our investment in Victoria with Hisense Arena and Tennis Australia, all of which facilitate the company's focus in growing the Hisense brand nationally."



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