Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…read more
Electronics giant’s branding continues at Hisense Arena six months after naming rights deal ends
Giant Chinese electronics company Hisense is continuing to receive advertising and international brand exposure at one of Melbourne’s major venues, despite its naming rights contract expiring six months ago.
As reported by the ABC, after nearly 10 years, the naming rights for the 10,500 capacity venue at Melbourne Park, currently hosting Australian Open tennis's major stadiums, expired in July last year.
However, the arena still carries the name and is referred to as Hisense Arena in Australian Open match guides and throughout the media.
Amid ongoing controversy about the naming of the Margaret Court Arena after the former tennis star’s controversial comments, last week the ABC revealed that 20% of the venue's exterior was covered in dangerous combustible cladding, which will be removed in the next 12 months.
Commenting on the naming rights, a Melbourne and Olympic Parks spokesperson advised "Hisense Australia confirms it did not renew its naming rights agreement of the multi-purpose arena in Melbourne and Olympic Parks, formerly known as Hisense Arena, which terminated July 1, 2017.
"Hisense decided not to renew its naming agreement for business and strategic reasons, including a continued focus on new sponsorship opportunities in 2018, such as a global sponsorship of the FIFA World Cup."
Hisense Arena's naming rights were last agreed in a three-year deal in 2014.
8th January 2018 - REVAMPED MELBOURNE PARK READY FOR 2018 AUSTRALIAN OPEN
10th November 2017 - AUSTRALIAN OPEN NAMED BEST INTERNATIONAL SPORTING EVENT AT 2017 SPIA ASIA AWARDS
30th January 2017 - 2017 AUSTRALIAN OPEN BREAKS ATTENDANCE RECORDS
3rd December 2015 - HISENSE ARENA TO STAGE SHOWPIECE NETBALL TOURNAMENT UNDER THREE-YEAR CONTRACT
25th August 2014 - HISENSE SERVES UP NEW THREE-YEAR ARENA DEAL
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…read more
revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…read more
Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…read more
Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…read more
Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…read more
PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!