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Tasmanian Ecotourism Pioneers mark 30 years of operations

Tasmanian Ecotourism Pioneers mark 30 years of operations
November 9, 2022

Pioneers of pack free multi-day hikes, Tasmania’s Freycinet Experience Walk have marked 30 years of operations - representing more operational decades than any other Australian walking company of its kind.

Founded by Joan Masterman in 1992, Freycinet Experience Walk has maintained a sound environmental focus over its three decades of operations.

Across the four-day walk, guests walk the entirety of Freycinet Peninsula including Wineglass Bay. On the trail they are immersed in indigenous stories - the area having once a rich food bowl for local tribes - while, back at the Friendly Beaches Lodge, a menu highlights the ‘bush tucker’ influence of the surrounding landscape.

The Lodge sets a high standard for sustainable tourism - tucked into the landscape, from Friendly Beaches it is unseen by those not led by guides.

Commenting on Freycinet Experience Walk’s achievements, Delia Nicholls, the former Manager of Destination Promotion at Tourism Tasmania, states “I think what strikes people is that simple structure sitting lightly in the landscape. And that you can walk a pristine white beach and just see animals and birds and shells. You can't find that in many places in the world anymore.”

For her work, Masterman was awarded an Order of Australia for her contribution to tourism in Tasmania in 2019 and her commitment to protecting and preserving the environment.

Her grandson Isaac continues to be actively involved with the business, along with other Masterman family members who share q passion for wild Tasmania.

Former Friendly Beaches Lodge host, Dan McMahon notes “Joan's legacy is that the quality of ecotourism can be expressed through architecture, culture, and long-lasting relationships. In Freycinet Experience Walk, there's a deep passion and care for Tasmania and for the experience that we have of Tasmania.”

Always adapting and evolving, in 2023 the Freycinet Experience Walk will launch an Artists in Residence Program with artists housed in a space separate from the walkers.

For more information visit www.freycinet.com.au

Related Articles

14th October 2022 - Leading ecotourism businesses inducted into Ecotourism Australia’s 2022 Hall of Fame

25th November 2021 - Ecotourism Australia celebrates 30 years with a new vision

31st March 2021 - Ecotourism Australia calls for return of JobKeeper to those who need it

24th March 2021 - NRMA purchases Tasmania’s Freycinet Lodge and Cradle Mountain Hotel

2nd December 2019 - Tasmanian Planning Commission rejects Chinese-backed consortium’s plans for resort overlooking Freycinet National Park

13th August 2019 - Visitor amenities enhanced at Tasmania’s Freycinet National Park

2nd June 2019 - Increased Great Walks pricing sees fewer tourists but more income

5th March 2018 - Tasmania’s Three Capes Lodge Walk joins Great Walks of Australia Signature Collection

21st September 2017 - Great Walks of Australia collective adds new luxury Blue Mountains walking holiday

9th August 2017 - Australia’s great outdoors needs to be more accessible for nature-based tourism

6th May 2017 - Rising visitor numbers create need for solutions at crowded Freycinet National Park

7th February 2017 - Tasmanian National Parks infrastructure struggles to cope with visitor demand

18th May 2016 - New lodges to be built on Tasmania’s Three Capes Track

3rd February 2016 - Massive growth in bushwalking as ‘green exercise’ and holiday activity

23rd August 2014 - Tasmania looks to boost tourism in its natural areas


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