Latest News

Back to Latest News back


Strong support for New Zealand’s focus on sustainable tourism growth

Strong support for New Zealand’s focus on sustainable tourism growth
May 17, 2019

The New Zealand Government’s announcement of a new Tourism Strategy focused on sustainable growth has been welcomed by industry stakeholders including the Tourism Export Council (TECNZ) and Auckland Tourism, Events and Economic Development (ATEED), the Auckland Council agency responsible for managing the region as a destination.

Speaking at the TRENZ industry conference in Rotorua yesterday, ATEED Chief Executive Nick Hill explained that there is strong alignment between Auckland’s own strategy - Destination AKL 2025 - which was released by ATEED a year ago, and key aspects of the New Zealand-Aotearoa Government Tourism Strategy.

Engaging in a panel discussion about destination management, Hill stated “we believe all regional tourism plans need to feed into a cohesive national strategy, and it’s clear that our strategy does that in crucial areas.

“As today’s discussion about destination management showed, there is growing recognition among communities, regional and central government, and the tourism industry that sustainable future growth is paramount – we are well past the point of looking to simply keep boosting visitor numbers.

“The benefits of tourism to the national economy are obviously important, but the industry needs to ensure New Zealand is better off socially and environmentally, as well economically.”

Advising that ATEED supports the New Zealand Government’s priorities outlined in the strategy released, Hill added “challenges such as pressure on sensitive environments and infrastructure need to be addressed collectively. As we said in our submission to the draft strategy, a coordinated national approach around future destination management in collaboration with industry is essential, and the new strategy should help to ensure that - reinforced by the accompanying priority on destination management and planning.”

Hill said Auckland’s destination strategy is underpinned by mana whenua aspirations and Māori principles, and ATEED is pleased to see the Government’s strategy place Māori culture at the heart of New Zealand-Aotearoa’s tourism offering.

Representing tourism exporters, TECNZ has advised that the new Strategy has been released “just in the nick of time”.  according to tourism exporters.

Welcoming plans to address the peaks and troughs of the sector by smoothing seasonal fluctuations and extending the high season and attracting visitors to lesser known areas, TECNZ Chief Executive Judy Chen says with tourism numbers increasing over 40% in the last five years it was time for the Government to have a relook at the industry and do some planning for the future.

Chen advised “for some time now, our members have been calling for New Zealand’s tourism policy settings to be addressed as they are no longer fit for purpose for the environment we now operate in.

“Our industry has grown exponentially in the past five years, and while that is great news for the New Zealand economy, it has created some obvious pressure points.

“We are delighted that the Government has stepped up its resource of the tourism industry and already started to address pressing issues such as infrastructural requirements through the Tourism Infrastructure Fund.

“The Provincial Growth Fund has also helped to boost tourism offerings in regions which could benefit from more tourism.”

Chen says it is also important to ease the pressure points to ensure New Zealand benefits from sustainable tourism growth which is spread across the country, adding “the ‘Mood of the Nation’ research that was released last week showed that while New Zealanders are mostly positive about the tourism industry, concern has grown in key destinations such as Queenstown.

“New Zealanders are one of our industry’s greatest assets as we are known as great hosts. As the industry grows, we must manage the flow of visitors across the country and the seasons to ensure our local population is not detrimentally affected by additional visitors.”

Images: Rotorua's hot springs (top) and Judy Chen (below).

Related Articles

16th May 2019 - New Zealand Government delivers strategy for sustainable tourism growth

15th May 2019 - New Zealand Government promises world-first ‘wellbeing’ budget

13th May 2019 - Sport Australia misses opportunity at remarkable SportAccord Gold Coast

23rd April 2019 - New Qualmark Awards to recognise exceptional New Zealand visitor experiences

21st January 2019 - Creative New Zealand report says arts vital to the future of tourism

1st January 2019 - New Zealand tourism spending reaches $39.1 billion

16th July 2018 - TECNZ launches new health and safety initiative for tourism operators

15th June 2018 - New Zealand Government announces tourism tax details

28th May 2018 - Major sports back Auckland stadium strategy

14th May 2018 - New strategy looks to boost Auckland’s visitor economy

28th October 2017 - New ATEED Head of Tourism appointed

29th January 2016 - Tourism industry wants improved protection for New Zealand waterways

30th January 2014 - Auckland tourism investment strategy wins international acclaim

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks


Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues



    SimplySwim is a school management solution that helps swimming school owners and managers optimize operations by automating functions such as managing class schedules, billing and…

read more

Aquatics / Education / Recreation / Safety / Technology



Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing


Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues


Spill Station Australia

Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutions

read more

Aquatics / Safety / Security / Venues


TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues


Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business