PulseTec Solutions is a leading provider of software systems and solutions to the health and fitness industry for more than a decade. Our key products and services include ClientConnect studio and…read more
New Zealand tourism spending reaches $39.1 billion
The tourism industry’s tremendous contribution to New Zealand’s social and economic wellbeing has been reinforced by newly released industry measurements.
The latest Tourism Satellite Account figures show that total annual tourism spend for the year to March 2018 reached an estimated $39.1 billion, an increase of 7.7% or $2.8 billion on the previous year.
International visitor spend is up by 9.6% to $16.2 billion, while domestic visitors spend is up by 6.5% to $23 billion.
Welcoming the figures, Tourism Industry Aotearoa (TIA) Communications Manager Ann-Marie Johnson advised “this is a continuation of the spectacular growth enjoyed in recent years.”
The Tourism Satellite Account is the official annual measurement of the New Zealand tourism industry, compiled by Stats NZ. It includes measures of tourism spend by international and domestic visitors, the number of people employed directly and indirectly by tourism, tourism’s share of export earnings and its contribution to New Zealand’s GDP.
The new figures show that annual tourism spend is now $10.5 billion a year more than it was in 2014. That’s an extra $29 million dollars a day being spent in communities across New Zealand.
Tourism now provides 20.6% of New Zealand’s total exports. It makes a direct contribution to GDP of 6.1% and a further indirect contribution of 4.3%.
216,000 people are directly employed in tourism, with a further 149,304 indirectly employed providing products and services consumed by visitors. That means 13.5% of our total workforce is earning a living from tourism.
Johnson adds “these figures reinforce our insight that tourism will continue to grow and sustain employment across our country. It means that a career in tourism is a viable and stable choice for young people, which is an area of particular importance to the industry.”
In 2014, through its Tourism 2025 Growth Framework, the industry set a goal of being a $41 billion industry by 2025. It is well ahead of projected markers to meet that goal.
The attention of industry leaders is now focused on managing the growth in tourism and sharing the benefits with our communities.
The number of sign-ups to TIA’s Tourism Sustainability Commitment has now hit 700, a massive achievement which shows a shared industry dedication to economic, visitor, community and environmental sustainability.
The recent introduction of the Tiaki Promise is another string in the industry bow. Lead by seven tourism organisations and announced by Tourism Minister Kelvin Davis, the Tiaki Promise outlines what travellers can do to care for New Zealand, travel safely and act as guardians of our land, waterways and ocean.
Johnson concludes “prioritising the sustainability of the tourism industry ensures we can manage and grow our contribution to New Zealand’s economy whilst offering more benefits and opportunities to the communities in which we operate.”
Image: Takapo Springs.
19th December 2018 - Jet boating pioneers celebrate 60 years of Queenstown adventure thrills
5th December 2018 - New Zealand Government backs cycle tourism project in Northland
9th November 2018 - New Zealand tourism industry focusing on sustainable growth
5th November 2018 - Marking its best ever season, Mt Hutt announces 2019 developments
13th September 2018 - Tourism funding will benefit New Zealand’s regions
14th August 2018 - WTTC research shows tourism generated 18% of New Zealand’s GDP in 2017
14th December 2017 - Tourism makes major contribution to New Zealand economy
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…read more
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…read more
Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…read more
Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!