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read moreSport Australia has today released a 'Participation Design Toolkit', aimed at helping sports design new products to attract and retain participants.
The new resource includes information, resources and tools to help sports develop effective participation plans and design products that focus on creating an enjoyable experience for all participants and volunteers.
Introducing the Toolkit, Sport Australia acting Chief Executive, Rob Dalton stated "we know from our research that COVID-19 has led people away from sport to physical activity or less activity all together.
“While 93% of Australian children aged 5-13 participated in physical activity, only one in four said sport was a main interest or hobby, and more than half (52%) of children surveyed said sport needed to fit in with other things they do, highlighting the competition sport is facing from other interests and activities.”
“By working with sports to design participation experiences that are fun, inclusive and participant-centred, we can improve Australians’ attitudes towards club sport and encourage more people to be active.”
Dalton said the toolkit can help sports evolve their existing products or design new programs that meet the needs of today’s sporting participants through COVID-19 and beyond, revealing products that aren’t competitive and require a low commitment to appeal to the growing market of adults looking for social sport, and junior programs that help build fundamental motor skills, confidence and the motivation to be active.
Explaining the toolkit is another example of how the Australian Government is supporting sport in a challenging environment, Federal Minister for Sport, Richard Colbeck explained "we know sport is crucial for Australia’s recovery and this toolkit, along with Sport Australia’s Game Plan gives clubs and sporting organisations the knowledge, resources and tools they need to develop new products and programs to not only entice participants back to sport but keep them playing for longer and enjoying the physical and mental benefits playing sport brings.”
Developed in consultation with national sporting organisations and VicHealth, the toolkit includes market and life stage insights and evidence-based enabling approaches to participation design.
Backing the resource, Athletics Australia General Manager Growth and Development, Adam Bishop stated “the Participation Design Toolkit is an excellent resource for sports looking to develop or refine their participation product offerings.
“The toolkit is particularly valuable in that it pulls together existing Sport Australia resources and demonstrates how they can be used to inform the design of new participation products, refining existing products or as thought starters when approaching participation planning.”
Hockey Australia General Manager - Growth, Legal and Strategy, Michael Johnston added “having the breadth of Sport Australia’s quality participation design resources in one place is invaluable to sporting organisations undertaking participation design and planning. With the launch of Hockey’s new National Participation and Engagement Plan, we see huge opportunities to access the toolkit and promote it among our stakeholders in bringing our plan to life.”
Sport Australia’s Participation Design Toolkit can be found at sportaus.gov.au/participation.
Images: NRL junior participation (top) and Australian Minister for Sport, Richard Colbeck (below).
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9th February 2021 - Community sport facilities deliver $7 billion value to Victoria
2nd February 2021 - Western Australian regional sports receive funding to increase participation
1st February 2021 - First woman named as Chair of Australian Sports Commission
25th January 2021 - COVID-19 forces a rethink of major stadiums and sports facilities around the world
25th January 2021 - Australian Institute of Sport to mark 40 years of operations and achievement
25th January 2021 - KidSport voucher initiative doubles and adds swimming lessons for 2021
11th December 2020 - AIS maintains support for athlete development
17th November 2020 - ESSA partners with 10,000 Steps to encourage participation in the After Work Walk campaign
11th November 2020 - Mass participation sporting event sector facing ‘mass extinction’
30th October 2020 - Latest Sport Australia AusPlay survey results focus on early impact of COVID-19 on sport and activity
22nd July 2020 - Australian Sports Foundation survey finds Coronavirus has taken $1.5 billion from community sport
13th July 2020 - Community sports clubs in NSW warned over apparent social-distancing complacency
2nd July 2020 - Report shows small businesses as the backbone of community sport
23rd June 2020 - VicHealth announces new funding for community sports clubs across Victoria
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24th May 2020 - Sport Australia launches toolkit to guide safe return of community sport
7th May 2020 - Western Australian Government releases factsheet on how easing of Coronavirus restrictions will impact community sport and recreation
21st February 2020 - Queensland Government invests in community sporting infrastructure
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4th June 2013 - Growth in extreme activities as younger people move away from ‘structured’ sport
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