Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…read more
Report shows small businesses as the backbone of community sport
A newly published report from the Council of Small Businesses of Australia (COSBOA) shows the vital role small to medium businesses play in backing community and local sporting teams across the country.
Canvassing 65 local football clubs and associations across Australia, COSBOA found that more than 90% were supported by a local small business and that many clubs were sponsored by multiple firms.
Advising that the study provides evidence of how independent local firms are using their funds to enrich their communities, COSBOA Chief Executive, Peter Strong advised “we know how important small business is for the economy and for jobs - small business people contribute so much more. Sport is a quintessential part of our culture and our communities.
“Whether it be netball, rugby of some sort, AFL, darts, bowls, soccer and so forth. They are often sponsored by a business like a cafe, a panel beater, real estate agent, a franchisee of some sort, hairdressers, newsagents, pie shops and so forth. Families need sport and sport needs us and we need families.”
COSBOA identified butchers, bookkeeping businesses and barbershops as common sponsors for local sports clubs, while there are also plenty of franchised chains like McDonalds were on the list.
Strong went on to say that small business is an important part of local communities, particularly in regional Australia, not only by supporting local clubs and charities but also by backing boards of local community groups and sponsoring school events as well as childrens’ sport teams.
He advised that COSBOA’s survey was part redefining the narrative about small business in Australia from merely its importance to the economy to its importance for local communities as well.
COSBOA’s survey showed that 61 out of 65 clubs and associations surveyed (94%) were sponsored by local small businesses, and 100% were sponsored by either local small businesses or local medium businesses (such as RSL clubs and hotels).
Examples include the Narooma Football Club on the NSW South Coast being sponsored by a local IGA, a pharmacy and a butcher, among many others and the Eaglehawk Football Club in Bendigo’s sponsorship by a bookkeeping business, a barbershop, a butcher, and many more local businesses.
Lower image shows the Narooma Football Club's many sponsors.
13th May 2020 - AFL announces protocols for return to training and play
23rd April 2020 - NSWRL announces plan for community league return on 18th July
21st February 2020 - Queensland Government invests in community sporting infrastructure
27th November 2018 - Australian sponsorship platform SponServe acquired by Kore Software
19th February 2016 - Sporting legends back ASF goal to exceed $300 million in sport fundraising
3rd March 2015 - Research reveals the social value of a football club
26th October 2014 - Alcohol, fast food and gambling dominate Aussie sport
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. Click here to view the VIVATICKET Pty Ltd listing. 19th July 2018 - ENTA…read more
Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…read more
Now TPEC Pool Enclosures - see www.ausleisure.com.au/suppliers/tpec-pool-enclosuresread more
JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!