Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…read more
Global sports sponsorship spending set to reach US$65 billion this year
A report from sports data agency, Two Circles, claims global brand spend on sports sponsorships will grow to US$65 billion in 2019.
Despite this, the report also claims sports rights-holders will miss out on US$26 billion in unrealised revenue throughout the year due to unsold inventory, unreported engagement and outdated asset-packaging.
Two Circles Chief Executive, Gareth Balch, explained that despite sports sponsorship spend growing by 4% on average since 2014, rights-holders have under-exploited their sponsorship businesses by about US$22 billion a year on average during this time.
UK-based Balch explained “most rights-holders continue to package and sell sponsorship just as they did 20 years ago, offering brand exposure through linear broadcast coverage as the main benefit for brands.
“Globally, we’re spending more time-consuming entertainment on digital platforms; we consistently see a disparity between what brands need to reach an audience effectively and quantifiably, and what digital assets rights-holder are able to offer in their sponsorship packages.”
Two Circles claim more rights-holders are starting to package digital assets into sponsorship propositions, predicting that spend on sponsorship will increase by 6% on average per year between 2020 and 2024.
Anticipating that global spend on sports sponsorships will reach over US$89 billion by the end of 2024, Balch added “rights-holders are adapting to this new world and we predict a sports sponsorship correction, by embracing the power of data and digital to create sponsorship assets that better satisfy the objectives of brands, rights-holders will realise the true value of their sponsorship businesses.
“This will drive greater spend from brands in all sectors, not just the ‘traditional’ sectors for sport such as financial services, automotive, airlines and gambling.”
Image: AirAsia's partnership with UFC was announced at New York's Madison Square Garden in 2017.
14th March 2019 - Nielsen analysts suggest new ways to ‘value’ the rise of women’s sport
2nd October 2018 - SponServe looks to ease process of sponsorship management
21st September 2018 - AFL renews airline sponsorship deal with Virgin Australia
26th February 2018 - Gemba launches Turnstile platform for accurate sports sponsorships valuation
21st November 2013 - Global cricket sponsorship hits US$405 million
9th September 2011 - Companies that sponsor outperform those that don’t
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…read more
INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…read more
Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…read more
We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…read more
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…read more
Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!