SponServe looks to ease process of sponsorship management

October 2, 2018

With the management of complicated sponsorship deals requiring ongoing attention to a collection of details, SponServe has devised a method of getting the job done correctly through a specialised software system that enables the building of relationships to ensure positive results are achieved on a regular and timely basis.

Since shifting over from more traditional and labour-intensive sponsorship management methods, clients of the Canberra-based company - which include six English Premier League clubs and a host of other rugby, cricket and football clubs - have not only experienced an influx of more time to work with, but have also witnessed the benefits of working more closely with their partners.

Sponserve’s making life easier for rights holders and sponsors saw the company win the ‘Fast Growth’ award at the inaugural Australia and New Zealand Sports Technology Awards (ANZSTA) in August.

As opposed to traditional sponsorship management methods, SponServe offers clients a partnership model between rights holders and their sponsors that’s more relational and less transactional in nature.

By putting SponServe software to work on a daily basis, sponsorship managers are not only saving 54% of their time each week, but have seen a bump in confidence that nothing is being missed along the way by 78%

Rather than focusing solely on making sure details are being attended to, SponServe clients work more in-step with sponsors to make sure that marketing objectives are being reached on a regular basis and that sponsors are also getting a proper return on their investment.

According to Glenn Crichley, Commercial Manager for the NRL’s Vodafone Warriors, SponServe has simplified the way sponsorship management gets done and has provided him with a one-stop solution to making sure every detail is attended to.

Crichley advises “SponServe has allowed us to be more accountable when dealing with our partners, while also providing the ability to demonstrate the quality of our servicing of the whole commercial program

“SponServe has also given us the time and resources to be more proactive when dealing with partners.”

Once both sides of the partnership find themselves working together and toward a common goal, rights holders are finding it easier for sponsorship deals with major brands to be renewed when the time comes, which has led to a win-win proposition for everyone involved.

Click here to contact SponServe via their entry in the Australasian Leisure Management Supplier Directory.

Image: The Vodafone Warriors run out at Mt Smart Stadium

21st September 2018 - AFL renews airline sponsorship deal with Virgin Australia

10th August 2018 - Inaugural ANZSTA award winners announced in Melbourne

9th August 2018 - Melbourne the centre for sports technology innovation

25th June 2018 - Turnstile sponsorship valuation platform secures prestigious Formula 1 client

2nd May 2018 - Auckland Rugby League takes on New Zealand Warriors ownership

29th August 2017 - Nielsen launches eSports business to offer data and insights to key stakeholders

2nd August 2017 - Stadium Live App improves fan engagement with Vodafone Warriors

8th February 2015 - New Japanese sponsors enter Asian sports market

10th June 2014 - Fast food sponsorship swamps childrens sport

12th June 2013 - Australian and New Zealand sport sponsorship market worth $927 million

18th December 2012 - International sport federations generate $2 billion in sponsorship

9th September 2011 - Companies that sponsor outperform those that don’t

6th November 2010 - Inflated crowd figures short-change sponsors

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.