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With the management of complicated sponsorship deals requiring ongoing attention to a collection of details, SponServe has devised a method of getting the job done correctly through a specialised software system that enables the building of relationships to ensure positive results are achieved on a regular and timely basis.

Since shifting over from more traditional and labour-intensive sponsorship management methods, clients of the Canberra-based company - which include six English Premier League clubs and a host of other rugby, cricket and football clubs - have not only experienced an influx of more time to work with, but have also witnessed the benefits of working more closely with their partners.

Sponserve’s making life easier for rights holders and sponsors saw the company win the ‘Fast Growth’ award at the inaugural Australia and New Zealand Sports Technology Awards (ANZSTA) in August.

As opposed to traditional sponsorship management methods, SponServe offers clients a partnership model between rights holders and their sponsors that’s more relational and less transactional in nature.

By putting SponServe software to work on a daily basis, sponsorship managers are not only saving 54% of their time each week, but have seen a bump in confidence that nothing is being missed along the way by 78%

Rather than focusing solely on making sure details are being attended to, SponServe clients work more in-step with sponsors to make sure that marketing objectives are being reached on a regular basis and that sponsors are also getting a proper return on their investment.

According to Glenn Crichley, Commercial Manager for the NRL’s Vodafone Warriors, SponServe has simplified the way sponsorship management gets done and has provided him with a one-stop solution to making sure every detail is attended to.

Crichley advises “SponServe has allowed us to be more accountable when dealing with our partners, while also providing the ability to demonstrate the quality of our servicing of the whole commercial program

“SponServe has also given us the time and resources to be more proactive when dealing with partners.”

Once both sides of the partnership find themselves working together and toward a common goal, rights holders are finding it easier for sponsorship deals with major brands to be renewed when the time comes, which has led to a win-win proposition for everyone involved.

Click here to contact SponServe via their entry in the Australasian Leisure Management Supplier Directory. 

Image: The Vodafone Warriors run out at Mt Smart Stadium

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