Latest News

Back to Latest News back

 

Alcohol, fast food and gambling dominate Aussie sport

Alcohol, fast food and gambling dominate Aussie sport
October 26, 2014

Alcohol, gambling and fast food and drink sponsors are prolific across Australian sporting codes, with new research revealing that nearly three quarters of sporting bodies funded by State and Federal Government are sponsored by companies promoting potentially harmful products.

Unhealthy food and drink sponsors were the most prevalent, sponsoring nearly 50% of Australian peak sporting bodies, followed by alcohol and then gambling industries.

The research, presented for the first time at Sports Medicine Australia’s be active 2014 conference last week, highlights the extent of Australian children’s exposure to these harmful messages via national and state/territory sport websites.

Rona Macniven of the Sydney School of Public Health, University of Sydney said linking unhealthy brands with the positive aspects of sport significantly undermines the health benefits of sport and exposes children to negatively influential messages.

Macniven explained “associating these harmful products with positive aspects of sport normalises associated activities such as gambling, drinking alcohol and consuming fast food and sugary drinks.

“Our research revealed a pervasive level of unhealthy sponsorship across our sporting codes.

“Cricket, both rugby codes, Australia football, basketball and soccer (football) all had sponsorship agreements across all three unhealthy categories – alcohol, fast food and sugary drinks and gambling – with cricket taking the prize for the overall highest proportion of unhealthy sponsors.

“Despite these concerning results, it was encouraging to see that there were 14 sports that remained free from unhealthy product branding – this shows it is possible for sports organisations to survive without relying on unhealthy and harmful sponsors.”

Macniven called for greater consistency in aligning sport related policies with health policy, adding “we need to see this level of exposure to unhealthy messages through sport reduced - particularly among Australian children - through regulatory guidelines or policy to limit unhealthy sponsorship.

“Action is needed to raise awareness among athletes and the sport sector more broadly about the potential impacts of unhealthy sponsorship, and encourage them to take a strong stand against unhealthy sponsorship practice.”

The research, Unhealthy product sponsorship of Australian national and state sports organisations, assessed the nature and extent of unhealthy food and beverage, alcohol and gambling sponsorship across government funded Australian national, state and territory level sports bodies through a comprehensive audit of their websites.

be active 2014 was held in Canberra from 15th to 18th October. For more information go to www.beactive2014.org

27th August 2014 - STUDY SHOWS DRINKS CHILDREN ASSOCIATE WITH SPORT ARE LARGELY UNHEALTHY

10th June 2014 - FAST FOOD SPONSORSHIP SWAMPS CHILDRENS SPORT

18th January 2014 - ALCOHOL BRANDS DEFEND SPORTS SPONSORSHIPS

15th October 2013 - CRICKET AUSTRALIA CRITICISED FOR REJECTING ANTI-ALCOHOL ADVERTISING IN DOMESTIC ONE-DAY COMPETITION

12th June 2013 - AUSTRALIAN AND NEW ZEALAND SPORT SPONSORSHIP MARKET WORTH $927 MILLION

14th May 2013 - ICSS CALLS FOR A MULTINATIONAL, MULTIAGENCY APPROACH TO MONITORING BETTING IN SPORT

7th September 2011 - WA VENUES MOVE AWAY FROM ALCOHOL SPONSORSHIP

2nd March 2011 - SPORT SHOULD SHARE GAMBLING REVENUES

13th April 2010 - ONE IN THREE OF THE WORLD’S CHILDREN ARE COUCH POTATOES

28th December 2009 - RUDD AND BENAUD URGE DRINKERS ‘TO DECLARE’


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

@leisure Planners

@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…

read more

Consultants

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 

The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business