Latest News

Back to Latest News back


Self-guided immersive experience unveiled in Melbourne 

Self-guided immersive experience unveiled in Melbourne 
April 17, 2021

As Melbourne continues its post-pandemic reactivation and with thousands of children having visited during the school holidays, the CBD is the central character in the self-guided immersive theatre experience, ‘64 Ways of Being’.    

The innovative project combines games, art and augmented reality. Players follow characters, activate architecture, discover hidden worlds, interact with strangers and talk with trees and rivers.   

It’s the creation of RMIT mixed reality artist Dr Troy Innocent, live arts collective ’one step at a time like this’, and game developer Millipede (AKQA Group) and funded by the Victorian Government through Creative Victoria. It is the latest creative project from RMIT, known globally as a leading university of design and technology.  

The ‘64 Ways of Being’ experience is a three-part walking trail and draws on Melbourne’s multicultural communities and Indigenous knowledge.  

Participants download a free app on to their mobile phone and begin on the steps of Parliament with its colonial architecture and are then led through a walk to Chinatown. 

Players continue through a labyrinth of laneways filled with street art and onto iconic locations such as RMIT’s the Capitol. The final stage takes players to the end of Elizabeth St and along the banks of the Birrarung (river) to Queensbridge.     

Children and families can also get a sample of the ‘64 Ways of Being’ experience at the Australian Centre for the Moving Image at Federation Square until 17th April. Here, pieces of the iconic meeting place fly around on a mobile phone and participants interact with them via augmented reality.     

RMIT Vice-Chancellor's Senior Research Fellow and project lead Dr Troy Innocent said the project had been an amazing opportunity to collaborate with other creative practitioners noting “we’re really excited to see how Melburnians embrace it.

“People often think of digital games as something played on the couch. We wanted to show they can be much more than that and imaginative, urban play can transform your connection to place.’’  

Millipede’s (part of the AKQA Group) General Manager Patrick Toohey added “64 Ways of Being is a uniquely Melbourne experience - enigmatic and layered, secretive yet accessible, interactive and intimate, mind expanding and culturally inclusive.   

“It’s been a true collaboration of minds and talents combining Millipede's game development craft and mobile app design skills with RMIT and Creative Victoria to create playable art on the streets of the city.”

Clair Korobacz from ‘one step at a time like this’ highlighted "this project was a unique opportunity for us to work with augmented reality and expand our creative practice."  

Participants download the app and are provided with a starting point and information on how to prepare, but the trail is largely self-driven.    

Each of the three stages take 60 to 90 minutes, depending on walking pace and time taken to play each augmented reality encounter.    

Players can do the entire three kilometre trail in one hit, break it up over multiple days or, in true Melbourne style, stop for coffee along the way. 

At the end, a digital map of the journey is downloaded on to the participant’s phone.    

The free 64 Ways of Being app can be downloaded from the Apple store and Google Play and requires headphones and a full mobile phone battery.   

More information at . 

Image top (from left): Millipede General Manager Patrick Toohey, Minister for Creative Industries Danny Pearson and RMIT mixed reality artist Dr Troy Innocent; image centre and above 64 Ways of Being in action.

Related Articles

9th February 2021 - David Fleay Wildlife Park opens new immersive wildlife experience for students

20th January 2021 - Immersive Octopod attraction opened at SEA LIFE Shanghai

11th December 2020 - Melbourne’s first pop-up immersive travel attraction opens

9th December 2020 - Van Gogh Immersive Art Experience continues to attract large crowds in Sydney

5th February 2020 - Live Nation partners with Mirvac to deliver new immersive experience in Sydney

7th January 2020 - Carriageworks launch immersive and participatory large-scale art installations

5th November 2019 - New immersive gallery and event space to open in Melbourne

16th October 2019 - Event Cinemas launch new immersive experience for children

30th September 2019 - New Mon Repos multimillion-dollar immersive turtle centre set to open

1st August 2019 - Immersive Experiences now available at Hoyts cinemas

2nd July 2019 - Industry experts to present at FILEX Immersive event in Brisbane

30th January 2019 - Precor and Spivi partnership delivers immersive training experience

18th December 2018 - Laservision creates immersive experience on Abu Dhabi’s Reem Island

30th November 2018 - Interactive exhibition offers immersive encounters with spiders at MAGNT

28th November 2018 - Merlin Entertainments opens children’s immersive indoor attraction in Shanghai 

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

METRA Australia

With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…

read more

Aquatics / Attractions / Fitness / Recreation / Security


WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks


Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues


Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness


TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues



About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology



Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business