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Research shows art experiences can revitalise regional tourism

Research shows art experiences can revitalise regional tourism
February 17, 2020

New research released today by the Australia Council for the Arts highlights the significance of arts and creativity in driving tourism, particularly to regional Australia.

Domestic Arts Tourism: Connecting the Country draws on Tourism Research Australia data and additional resources to provide insights into the behaviour of people travelling within Australia.

Arts tourists are high value tourists: they travel further, stay longer and spend more than domestic tourists overall.

Australia Council Executive Director of Strategic Development and Advocacy, Dr Wendy Were notes “this research reveals Australians’ willingness to travel for the arts and how arts and creativity are significant tourism drivers.

“With so many of our regional communities devastated during the recent bushfires, it provides insights into the vital role that arts and culture can play in rebuilding and recovery through supporting local economies and strengthening regional communities.”

Together with the Australia Council’s previous report International Arts Tourism: Connecting cultures, the latest research highlights the significance of arts and creativity for Australia’s tourism strategies and broader economy.

KEY INSIGHTS

  • Domestic travellers to destinations in regional Australia are most likely to engage with the arts during their trips.
  • In 2018, the average length of stay for an arts overnight trip was five nights compared to the average of three and a half nights spent away from home on any overnight trip.
  • The average amount spent on an overnight arts trip was $1,068, nearly $400 more than the overall average overnight spend of $685.
  • Capital cities are key tourism regions for performing arts – predominantly Sydney, Melbourne and Brisbane.
  • Regional destinations including Capital Country (NSW), Southern Queensland Country (QLD), Bendigo Loddon (VIC) and Australia's South West (WA) are among the top arts tourism destinations.
  • First Nations arts tourism is on the rise, reflecting Australians’ strong and growing interest in engaging with First Nations arts and culture.

Image of Balenciaga Exhibition held at Bendigo Regional Gallery in 2019. Credit: Karen Sweaney, Editor, Australasian Leisure Management.

Related Articles

17th February 2020 - Sydney philanthropists propose Cockatoo Island transformation into arts destination

7th February 2020 - New Council magazine focuses on Cairns’ arts and cultural scene

7th February 2020 - Araluen Arts Centre launches 2020 program of events and exhibitions

22nd January 2020 - Equity praises New Zealand Prime Minister’s commitment to the arts

22nd January 2020 - Five-year funding for leading Northern Territory Arts Organisations

20th January 2020 - National Regional Arts Fellowship Program opens for applications

16th January 2020 - Centre of Contemporary Arts Cairns rebranded as Bulmba-ja Arts Centre

12th December 2019 - New partnership aligns Perth Theatre Trust and Western Australian Academy of Performing Arts

27th November 2019 - Sunshine Coast arts sector to receive funding boost

19th November 2019 - Creative Partnerships Australia survey shows private sector increasing donations to the arts

19th November 2019 - Artists take the lead in developing program for 2020 New Zealand Festival of the Arts

15th November 2019 - NSW Government approves funding for redevelopment of Walsh Bay arts precinct

5th November 2019 - New immersive gallery and event space to open in Melbourne

1st November 2019 - New Zealand begins a national conversation about arts and creativity

18th October 2019 - Australia Council’s annual report shows impact of ‘modest investments in arts and creativity’

15th September 2019 - Study shows local government behind more than a quarter of Australia’s arts and cultural investment

13th September 2019 - Cairns Performing Arts Centre sees rise in attendance and ticket sales

9th September 2019 - Touring regional performing arts to receive $1.6 million federal funding

9th September 2015 - Albury Museum aims for the Bilbao effect

27th November 2013 - Study reveals the impact of Public Art Museums


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