Popularity of virtual and hybrid events sees Eventbrite partner with Vimeo and launch new Zoom App

August 14, 2020

Eventbrite has announced a partnership with Vimeo to deliver Vimeo’s livestream and on-demand capabilities while also announcing the introduction of a new Zoom app into their Eventbrite App Marketplace.

Eventbrite have highlighted that while the COVID-19 pandemic has prevented us from attending as many events in person as we used to, virtual and hybrid events have increased in popularity.

Throughout the COVID-19 pandemic, creators on Eventbrite have adapted their events and developed online experiences people can enjoy while social distancing, turning Eventbrite into one of the go-to platforms for virtual experiences.

Now five months into the COVID-19 global pandemic, Eventbrite share that our innate desire for human connection remains strong and the future of events is hybrid. According to a recent study they commissioned by PSB Research, 57% of respondents are open to continuing to attend virtual events even after social distancing restrictions have been lifted.

Consumers are showing a need for human connection and an appetite for virtual as well with paid ticket volume for online events on Eventbrite increasing 30-fold from the second quarter of 2019 and a recent survey conducted among 1,000 Eventbrite users finding that:

62% of respondents have attended five or more online events in a recent month
42% paid between $11-$30 to attend their virtual events
Nearly half have invited others to join them virtually for the online event

Virtual events are not only helping us feel connected through this pandemic, they’re creating relevance for audiences far beyond the boundaries of in-person events and giving creators of all types an avenue for additional – or continued – revenue. The Eventbrite survey results also showed that attendees are crossing digital geographical borders:

To help creators navigate this pandemic and connect with new audiences, Eventbrite is introducing new and deeper product partnerships to help optimise the online event experience.

Eventbrite has announced a partnership with Vimeo to bring the reliability and quality of Vimeo’s livestream and on-demand capabilities to Eventbrite, helping creators deliver more seamless and engaging online experiences. Through the partnership, Eventbrite creators will have access to an exclusive discount on Vimeo Premium pricing and interactive features, like Vimeo’s chat, polling and Q&A capabilities.

Vimeo Business Development SVP, Richard Bloom notes “virtual events have become an essential and enriching component to our new daily lives. We’re thrilled to partner with a leading experience platform like Eventbrite and to offer Vimeo’s best-in-class live streaming technology and interactive features to event creators around the world.”

Eventbrite has also announced a new Zoom app in their Eventbrite App Marketplace, a place for creators to find and leverage apps that help them save time and run their events more efficiently, with the new Zoom app being no different. With the Zoom app for Eventbrite, creators can easily create new or connect existing Zoom Meetings or Webinars to their events on Eventbrite. Once attendees register for an event, they will be automatically added as registrants to Zoom, reducing the number of steps required by both creators and attendees.

Eventbrite Co-Founder, Renaud Visage adds “Eventbrite’s mission – to bring the world together through live experiences – has been reaffirmed through COVID-19 and our focus remains on supporting our creators as they adapt to this new normal.”

“Through these integrations, creators can more easily set up and host their online experiences, and deliver a truly memorable and streamlined experience to their attendees.”

To view some of Eventbrite’s recent collections of online events go to https://www.eventbrite.com.au/

29th June 2020 - Eventbrite launches free COVID-19 Safety Playbook for events

9th April 2020 - Eventbrite to lay off 45% of global workforce in cost-cutting plan

27th February 2020 - Eventbrite appoints new Managers to its Australian Business Development Team

29th January 2020 - Eventbrite Australia launches 2020 Event Trends Report

17th October 2019 - Eventbrite and YouTube partnership officially launches in Australia and New Zealand

21st August 2019 - Eventbrite research reveals Australia’s event trends

22nd July 2019 - Eventbrite survey shows fans like to keep the good times rolling after live concerts

20th March 2019 - Eventbrite announced as official Ticketing Partner of Vivid Sydney 2019

3rd March 2019 - Eventbrite expands into Asian ticketing market

28th February 2019 - Cancelled Mountain Sounds festival owes Eventbrite almost $900,000

5th August 2018 - Consumer exhibition organiser EEA announces Eventbrite partnership

14th December 2017 - Eventbrite and Twickets announce ‘fair’ ticket resale initiative

6th September 2017 - Eventbrite research shows Australians believe events inspire positive change

29th May 2017 - Eventbrite and Entegy team up to create a complete solution for corporate registration customers

3rd February 2017 - Eventbrite Venue to offer integrated booking and ticketing solution for live music venues

7th June 2016 - Eventbrite appoints first Australian General Manager to drive local growth

1st March 2016 - Eventbrite recognised for innovation as company expands through acquisition

26th April 2015 - Eventbrite shares insights on millennials’ perspective on performing and visual arts events

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